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Saturday, September 13, 2025
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Sami Romdhane | Morocco Country Manager at Visa | Fintech Finance

About Sami Romdhane

https://www.visa.co.uk/
Sami Romdhane • 15+ years experience in the payment industry with various roles in management, sales, solutions design and delivery, marketing, digital and innovation, acceptance and processing, and with 10+ years experience in carrying revenue, P&L and people management responsibilities. • People leader, coach & motivator, with high work ethic and inclusive leadership values, diverse team building capabilities and proven track record of growing and maintaining high performing teams and cross functional/regional relationships and partnerships. • Deep understanding of North Africa markets dynamics, trends, customer needs, regulatory environment, opportunities and challenges: Morocco, Egypt, Libya, Tunisia, Algeria, Mauritania, Sudan, with exposure to Francophone Africa and wider MEA markets. • Comprehensive knowledge of payment solutions and how they align with markets’ needs with skills to effectively lead cross-functional teams in matrixed environment to drive deliverables, projects and engagements to completion. • Developed New Payment Flows experience: Business / Commercial / Corporate solutions, B2B flows, G2X, X2G, P2P, Token based payments, Account based payment, New acceptance channels, Digital First and Digital Only payment solutions. • Strong business, technical and financial acumen with ability to make decisions and execute them for impact with pragmatic approach and a strong focus on delivering for clients with profitability optimization. • Excellent strategic thinking, execution and analytical skills, entrepreneurial spirit and a proven track record of identifying solutions that increase revenue in a fast paced environment with demanding timelines. • Deep understanding of pricing and interchange mechanics and dynamics. • Knowledge of relevant security and fraud trends, technology, new payment flows, innovation, fintech, IOT, APIs, acceptance, processing and payment industry standards. • Executive presence with excellent listening, communication and interpersonal skills and ability to create trust with C-level executives and credibility to negotiate. • Continuous learner, detail oriented, organized, quickly adaptable to change, proactive and collaborative problem-solver with agile mindset that embraces creativity, optimism and failing-fast. • Full English proficiency, French bilingual proficiency and native Arabic with strong written and verbal communication skills in the 3 languages.

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