About Eva Ruiz

Eva Ruiz, Highly accomplished self-starter and results-oriented Business Development, Marketing, Product and Strategy senior professional offering +20 years progressive experience handling various key responsibilities through escalating roles within the banking and technology sectors. Profound expertise within business development, sales, marketing, and service environments, adept at managing teams and projects as well as handling numerous initiatives to streamline sales, portfolio performance, product and marketing strategies and objectives. Deep knowledge of customer behavior and consumer trends. Highly analytical problem-solver with ability to understand and apply appropriate management acumen to enhance operating leverage and contribute to profit, delivering always within time and budget. Entrepreneurial spirit and strong believer in digital transformation and innovation as drivers “for a better world”. Excellent communication and interpersonal skills, customer centric and effective at networking and cultivating productive working relationship with internal and external stakeholders within a dynamic local/multinational setting. Additionally, wife and proud mother of a little boy, as well as gastronomy, music and Pilates lover + restless reader. From Eva Ruiz early days in San Francisco, where she started her career in sales in B2B payments, until today as Head of Fintech for Southern Europe at Visa, Eva Ruiz has had the opportunity to work for and contribute to the growth of leading players like Citibank, Santander Consumer Finance, Barclays, Mastercard and now at Visa, with transversal experience across Sales, Business Development, Marketing, Communications and Product design. Eva Ruiz holds a BA in Business Administration by Asturias Business School (hybrid program with San Francisco State University) and Master in Marketing Science from ESIC. Eva Ruiz Cendon, based in Madrid, ES, is currently a Southern Europe Head of Fintech. SKILLS #Leadership #Marketing #Communication #BusinessDevelopment #RelationshipBuilding #Brand #SponsorshipsActivation #ProductDevelopment #ConsumerInsights #PeopleManagement #Digital #Innovation #Strategy #ProjectManagement