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About Malak El Baba

https://www.visa.co.uk/

Malak El Baba currently works as a Country Manager in Egypt for Visa. She previously worked at Fransabank sal as a Head of Advertising & Communication. Malak El Baba attended Lebanese American University.

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Visa appoints Malak El Baba as Country Manager for Egypt, Libya, and Sudan to accelerate digital payments and financial inclusion across North Africa.

Visa Forms New Egypt, Libya & Sudan Sub-Region to Accelerate Digital Payments Growth

February 17 2026

Visa today announced the creation of a new sub-region comprising Egypt, Libya, and Sudan as part of its strategic growth plans in the region

News

Visa releases its ninth Stay Secure Study in Egypt, with Malak El Baba highlighting rising digital payment adoption and increased consumer vigilance against scams such as phishing and credential fraud.

Visa Stay Secure Study: 96% of Consumers in Egypt Proactively Safeguard Digital Payments

November 19 2025

Visa highlights strong consumer awareness and adoption of digital payment security measures in Egypt

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Visa Egypt digital payments report supports SME growth

77% of Egyptian SMEs Consider Digital Payments Crucial For Growth According to Visa Study in collaboration with the Micro, Small and Medium Enterprise Development Agency (MSMEDA)

July 28 2025

Visa (NYSE: V), a global leader in payments, today announced the launch of a new […]

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Visa Launches "Tap-to-Add Card" in Egypt to Enhance Secure and Seamless Digital Payment Experiences

March 10 2025

Visa, the global leader in digital payments, has announced the launch of , Tap-to-Add Card, in the Egyptian market. This innovative solution aims to promote the use of digital wallets providing customers with a more secure and seamless payment experience, allowing cardholders to add their Visa contactless cards to digital wallets with a simple tap on their mobile device.

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Visa Brings Apple Pay to its Customers in Egypt

January 20 2025

Visa, a world leader in digital payments, today brings Apple Pay to its customers in […]

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ALEXBANK and Visa extend their partnership agreement to launch new payment products to the Egyptian market

December 18 2023

Visa, a world leader in digital payments, and ALEXBANK, a bank of Intesa Sanpaolo Group, […]

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Digital Payments Leader Visa Eyes Expansion in NALP Region: Officially Opens New Egypt Office

September 26 2023

Visa, the world’s digital payments leader has officially inaugurated its new office in Egypt. Visa’s […]

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Axis launches its digital payments platform for small businesses

May 17 2023

axis, a digital payments platform for small businesses, has launched its services, in partnership with […]

About Malak El Baba

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News

Visa Forms New Egypt, Libya & Sudan Sub-Region to Accelerate Digital Payments Growth

Visa Stay Secure Study: 96% of Consumers in Egypt Proactively Safeguard Digital Payments

77% of Egyptian SMEs Consider Digital Payments Crucial For Growth According to Visa Study in collaboration with the Micro, Small and Medium Enterprise Development Agency (MSMEDA)

Visa Launches "Tap-to-Add Card" in Egypt to Enhance Secure and Seamless Digital Payment Experiences

Visa Brings Apple Pay to its Customers in Egypt

ALEXBANK and Visa extend their partnership agreement to launch new payment products to the Egyptian market

Digital Payments Leader Visa Eyes Expansion in NALP Region: Officially Opens New Egypt Office

Axis launches its digital payments platform for small businesses

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