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June 10 2021

A$AP Rocky invests in Klarna and launches an ad campaign for the company

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A$AP Rocky improved his relationship with Sweden after the 2019 arrest and becomes the latest investor of Europe’s most valuable fintech company, Swedish Klarna.

Read also: Revolut launches Dogecoin as another push towards cryptos

The campaign came up with a “Drop your lockdown look. Get smooth again.” slogan. It also features a short video component in which Rocky is depicted emerging from his own lockdown in New York.

Drop Your Lockdown Look with A$AP Rocky | Klarna

The Swedish buy now, pay later giant currently has a $31 billion valuation. The company has also partnered with global brands like Nike, Amazon, and Sephora.

In an interview for Forbes, Rocky commented on the phenomenon of dealing with credit pitfalls, especially in disenfranchised communities. “You’re setting yourself up for financial debt,” he explains.

“There’s no system that helps people with financial literacy. There’s no system that helps us deal with things when it comes to student loans, the IRS, banking or credit.”

Other notable investors include Softbank, General Atlantic, and BlackRock and Rocky’s Snoop Dog.

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With the world in a state of re-emergence, Klarna CMO David Sandström said “now is the right time” for a celebration of the joys of style and fashion.

“As a brand and service, Klarna wants to evoke feelings, ASAP Rocky’s innovative mindset and his impeccable sense of style and creativity paired with Klarna’s shopping services is the perfect match that will lead us all out of fashion hibernation and encourage everyone to get out and express themselves again.”

  1. Allvue and RSM Launch Industry-first Agentic AI Operating Model for Capital Calls

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  2. Batsheva Moshe Has Been Appointed GM Israel Market & EMEA Tech at Kaltura

    Hiring

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  3. Bulldog Federal Credit Union Partners with FMSI to Modernize Branch Experience

    Fintech

     Read more
  4. ParaScript® Partners with ABBYY to Deliver End-to-End Document Intelligence

    Fintech

     Read more
  5. Addepar Introduces ADX, Enabling Data Activation and AI at Scale

    Fintech

     Read more
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