Batsheva Moshe Has Been Appointed GM Israel Market & EMEA Tech at Kaltura

WHY THIS MATTERS

The appointment of Batsheva Moshe as General Manager of Israel and EMEA Tech signals a pivotal moment for Kaltura as it transitions from a “video platform” to an “Agentic Digital Experience” powerhouse. This shift, announced on May 7, 2026, marks Kaltura’s aggressive pivot toward AI-driven, autonomous interactions. By recruiting Moshe—a heavy hitter from Wix Enterprise and Poalim Tech—Kaltura is signaling its intent to dominate the “human-to-machine” interaction layer across the EMEA region. This is not just a leadership change; it is the operationalization of a strategy built on recent multi-million dollar acquisitions.

Kaltura’s recent $27 million purchase of eSelf.ai and the $22 million acquisition of PathFactory provide the technical bedrock for this new era. These deals integrated multimodal conversational AI and digital journey orchestration directly into Kaltura’s infrastructure. In a 2026 market where “one-size-fits-all” digital experiences are being replaced by personalized, agentic ones, Moshe’s mandate is to take these high-fidelity AI avatars and “Genie” agents to market. Her deep connections in the Israeli tech ecosystem and her track record of scaling enterprise sales are critical for converting these advanced AI capabilities into sustainable revenue growth across marketing, sales, and employee training sectors.

Batsheva Moshe has been appointed to GM Israel market and EMEA Tech at Kaltura, the Agentic Digital Experience company. In her new role, Batsheva will lead Kaltura’s Go-To-Market operations in Israel, overseeing sales strategy, field sales, and strategic partnerships. Additionally, she will spearhead the company’s growth and expansion within the technology sector across the EMEA region.    

This appointment comes at a unique time at Kaltura which is expanding from powering video experiences for large enterprises, to powering end-to-end agentic digital experiences across organizational journeys, for customers, employees, learners, and audiences. This transformation is fueled in part by Kaltura’s recent acquisitions of eSelf.ai, which provides multimodal conversational technology for agentic interactions with live avatars, and PathFactory, a leader in AI-driven content intelligence, digital journey orchestration, and conversation automation for enterprises. Kaltura’s expanded product portfolio increases its applicability to ISVs across Israel and EMEA.  

Batsheva is an Israeli influential and respected leader across the business and social sectors. Over the past four years, she served as the General Manager for Israel, Middle East, Eastern Europe and the Nordics, at Wix Enterprise. In this role, she led the enterprise regional growth strategy while managing business development, strategic partnerships, enterprise sales, and delivery teams. Alongside her executive leadership roles, Batsheva serves as a Board Member at Alony Hetz, a major publicly traded real estate investment group.  

Prior to joining Wix, Batsheva headed Poalim Tech, the dedicated tech-banking arm of Hapoalim Bank, and before that as the Chief of Staff to the Bank’s Chairman. She began her professional leadership journey as the CEO of Unistream, an award-winning NGO dedicated to bridging Israel’s geographical and social periphery by empowering youth and young adults through entrepreneurship and tech literacy.  

Complementing her extensive business career, Batsheva is deeply committed to driving socio-economic impact. She serves as the Chairperson of “Yozmot Atid”, an organization that has empowered thousands of women to achieve financial independence by establishing and scaling small businesses. Furthermore, she serves on the boards of leading educational, employment, and technology institutions, including Ofanim (promoting STEM education), Madatech (Israel’s National Museum of Science), Sapir College, Or Movement, and the ICA Philanthropic Fund, which invests in employment, agriculture and education in the periphery.  

“Batsheva brings a rare combination of strategic vision, operational excellence, and multi disciplinary experience across diverse markets, alongside a profound commitment to impact. Her leadership and proven ability to drive organizational growth, coupled with her track record in building high-performing teams, make her uniquely suited to establish and lead Kaltura’s new Go-To-Market operations in Israel and expand our footprint within the EMEA tech sector,” said Ron Yekutiel, Co-founder, President, Chairman and CEO of Kaltura. “As we continue to scale our agentic digital experience platform, her expertise at the intersection of technology, business, and impact will be instrumental in driving our next phase of growth.”  

Kaltura’s mission is to power rich, agentic digital experiences across organizational journeys for customers, employees, learners, and audiences. Its platform combines intelligent content creation, enterprise-grade content management and intelligence, and multimodal conversational engagement capabilities. Kaltura serves leading enterprises, financial institutions, educational institutions, media and telecom providers, and other organizations worldwide. 

FF NEWS TAKE

Kaltura is effectively rebranding itself as the “Operating System for AI Agents.” While competitors are still focused on basic generative text, Kaltura is betting on multimodal avatars that can “see” screens, understand context, and drive outcomes. The hire of Batsheva Moshe is a “credibility play” designed to reassure large enterprises that this high-tech transition is backed by a leader who understands the conservative requirements of the banking and real estate sectors. Moshe’s background as CEO of Unistream and Chairperson of Yozmot Atid also aligns with a broader corporate trend: the merging of high-scale tech growth with measurable socio-economic impact.

However, the challenge for Kaltura lies in the complexity of its new “Agentic” portfolio. Moving from selling video hosting to selling autonomous digital journeys requires a massive shift in sales DNA. To succeed, Moshe must build teams that can sell “outcomes” rather than “features,” proving that Kaltura’s avatars can genuinely reduce ticket resolution times and boost lead conversion as promised. With Kaltura’s shares recently soaring 30% following the eSelf.ai acquisition, the pressure is on Moshe to turn this market momentum into a dominant, long-term foothold in the EMEA technology landscape.