The Real Work Happens in the Corridors
By Ali Paterson · 8 September 2026
In brief: Heather Crowley discusses the unique collaborative energy of Sibos, highlighting how informal networking between banks and fintechs drives the industry forward.
| Series | Spotlight on J.P. Morgan |
|---|---|
| Key Speaker | Heather Crowley, J.P. Morgan |
| Organization | J.P. Morgan |
| Primary Market | Global |

Quick Summary
In this FF News Spotlight episode, Heather Crowley of J.P. Morgan shares her perspective on why Sibos remains a cornerstone of the financial calendar. While the formal agenda provides structure, Crowley highlights how the most significant industry breakthroughs often occur during the unscripted moments between sessions.
Why is informal networking so critical at Sibos?
Heather Crowley suggests that the true value of the event lies in the ability to connect as peers outside of a traditional office environment. Whether it is a conversation over coffee or a meeting at an after-party, these moments allow leaders to solve problems from a broader industry perspective. The energy created when several experts sit around a table to collaborate is what drives the business forward. Crowley notes that there are few other times in the year when she can meet with peer banks, clients, and technology providers all in the same location.
How does the event foster new partnerships?
The concentration of fintechs and incumbent banks in one location creates a unique environment for innovation. Crowley notes that:
- Spontaneous encounters often lead to formal partnerships.
- The event allows for immediate follow-up on new ideas discovered during the conference.
- Meeting peer banks and technology providers in one place saves time and accelerates decision-making.
She highlights that some of the fintech partnerships she has established in the past were the direct result of unscheduled meetings where someone simply walked up during a conversation with a peer.
What is the lasting impact of the conference?
Despite the packed schedule, the density of the event is what makes it worthwhile. Heather Crowley describes leaving the conference feeling both exhausted and energised because of the high level of collaboration. By bringing together banks, fintechs, and industry groups in Miami, the event ensures that everyone is aligned on the mutual goal of serving customers and advancing the financial sector. The presence of incredible minds in one location creates a highlight for the industry each year.
FF NEWS TAKE:
The insights from Heather Crowley reinforce a vital truth in the B2B fintech world: technology might be the tool, but relationships are the engine. While digital transformation is often discussed in technical terms, the actual implementation requires the kind of high-level trust and collaboration that can only be built through face-to-face interaction. J.P. Morgan's focus on these energised conversations shows that even the world's largest financial institutions rely on the human element to stay ahead of the curve.
Frequently asked questions
What is the primary benefit of attending Sibos according to Heather Crowley?
The main benefit is the ability to connect with peers, fintechs, and industry groups in one location to solve problems from an industry perspective and move the business forward.
How do fintech partnerships typically begin at the event?
Partnerships often start through unscheduled, spontaneous conversations in lobbies or at social events rather than through formal, pre-arranged meetings.
What is the atmosphere like for attendees at the conference?
Attendees often find the event both exhausting and energising because it is a dense, fast-paced environment where everyone arrives with an open mind and a shared goal to serve customers.
Part of our Sibos 2026 coverage.