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Maxime Guirauton
About Maxime Guirauton
Strategically minded intrapreneur and multi-cultural business leader with experience in US/EU/Asia I have dedicated my career to be the consumer champion who creates value through omni channel experiences that generates business growth for hyper fast brands and versatile sectors.
Inventive, disruptive and competitive, I am passionate about building brands that matter and create/transform marketing organisations into a growth engine allowing team members and leaders to thrive.
From vision to conception and roll-out of disruptive sales & marketing strategies and change management, I have worked 15 years + in the Tech industry especially at Samsung scaling up the business from local to regional and global and developing profitable growth (+30% yoy), brand equity (top 5 Interbrand ranking) and reputation for both Consumer and Enterprise (B2C/B2B).
A few years ago, I have taken on a new challenge at JLL, the largest tech enabled Real Estate leader, to build a modern marketing function trusted by the business and delivering on a visionary B2B4C model. Accelerated by Covid the team and I have supported the business during this disruptive time. From a vision to the conception and roll-out of disruptive sales & marketing strategies we have contributed to achieve a record year and a solid brand presence.
Believer that innovation and technologies enable individuals and organisations I have a passion for consumer and innovation led brands.