Zilch and Mastercard announce expanded partnership to launch Zilch BNPL card across Europe
Zilch, the London-based unicorn Fintech announced today that it has expanded its partnership with Mastercard to bring Zilch’s popular over-the-top buy now, pay later (BNPL) digital card offering to Europe and enable deferred purchases across the EU. Zilch’s digital card is currently available in the UK and has already reached over 1.7 million customers in less than 15 months – record time within the BNPL
industry. Today’s announcement will see Zilch accelerate its international growth across Europe. Enabling Mastercard payments Europe-wide supports Zilch’s mission to empower customers to shop anywhere, anytime using its unique BNPL solution with no hidden costs, interest or fees.
Zilch has partnered with Mastercard since its beta launch in August 2019 to deliver its unique and retailer-agnostic BNPL payment solution. The Fintech is the first truly over-the-top (OTT) BNPL product which is independent of the checkout page and allows its customers to shop wherever Mastercard is accepted and spread their payment over six weeks for zero interest and zero fees.
This direct-to-consumer model allows Zilch to build direct relationships with its customers – Zilch is now the best-rated product of its kind on Trustpilot with over 33,649 reviews – and scale significantly faster than its competitors as its “social deployment” strategy is not restricted by borders or merchant acquisition and integration.
Philip Belamant, Zilch founder and CEO, said, “Zilch’s absolute focus is the customer and ensuring that their experience is best in class. With our partner Mastercard we remove acceptance as a barrier and enable our customers to pay overtime anywhere, instantly. We empower our customers to safely and securely buy what they want, when they want it, without being limited by temporary cash shortages. We are excited to continue our work with an innovative partner that shares our values and is committed to addressing the evolving needs of our customers at home and abroad as we gear up to launch Zilch in the USA and EU.”
Jason Lane, EVP Market Development Europe at Mastercard said, “We are excited to grow our relationship with Zilch and enable their ongoing efforts to scale globally, expanding their BNPL offering across Europe and providing consumers even more choice
on how and when they want to pay.”
Zilch is built upon responsibility, offers transparency and is one of the first players in the industry that uses Open Banking technology combined with soft credit checks to gain a real-time view and understanding of the consumer’s affordability profile and make an accurate recommendation of what they can afford, preventing problem debt. The Fintech is one of the UK’s first BNPL Fintech`s to be granted a consumer credit licence by the Financial Conduct Authority (FCA). The move marked a landmark moment for the UK Fintech industry and is a testament to Zilch’s unique approach of placing consumer financial wellness and protection at the heart of its operations.
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