Waracle Acquires Data and Cloud Consultancy Inov8 to Further Data and Artificial Intelligence Capabilities

Waracle, a UK digital product consultancy, has agreed to acquire Inov8, an Edinburgh-based cloud and data services consultancy. The deal aligns with Waracle’s growth strategy to increase the percentage of revenue from its Data and AI in 2026. 

The acquisition pairs the 300-strong team at Waracle, with its expertise in digital product development across financial services, energy, health and public sector, with Inov8 Consulting’s team of 28, which specialises in cloud services, data services and artificial intelligence. 

Founded in 2011 by Brian Graham, Inov8 Consulting has an excellent reputation for data management and data consulting in modern cloud infrastructure, paired with a developer-first culture that is celebrated by staff and clients alike. This acquisition helps Waracle further bolster its Data and AI credentials, after the strategic appointments of David Low as Chief AI Officer and James Poulten as Head of Data and AI in 2025.

The acquisition follows Waracle acquiring HackSoft, a software engineering operation in Sofia, Bulgaria, alongside another strong year of organic growth, which is now home to 300 people across its five offices in London, Glasgow, Dundee, Edinburgh and Sofia. 

“We are incredibly excited to bring Inov8 into Waracle. We worked really hard to find a Data and AI consultancy that matched not only our ambitions, but also our values and culture,” said David Tuck, CEO of Waracle.  

“Since early 2025, as part of our strategic initiatives, we have focused on growing our Data and AI Practice. We have made massive strides over the last 18 months, and the talent within Inov8 will help us further our ambitions across both.” 

Both companies are individually recognised for creating values-led environments where people are inspired to do their best work, in the open, whilst pushing the boundaries of modern digital product excellence.

Brian Graham, founder and CEO of Inov8, said: “Joining Waracle is a fantastic opportunity for Inov8 to demonstrate their depth of skills in Data & AI with Waracle’s scale and reach across financial services, energy and public sector.  We have always strived to deliver innovative solutions to client problems and build truly collaborative relationships as we do.”

He added: “We have spent a lot of time with David and other members of the Waracle leadership team getting to know them and the business.  We know that joining forces at this moment will provide a great opportunity to be part of Waracle’s continued growth.” 

Waracle’s turnover grew by over 30% in 2025 with pre-tax profits of nearly £2M. The 2028 vision for Waracle’s business is to grow from nearly 300 to 500 people working across the UK and Bulgaria, delivering digital products trusted by millions of people.