CommunityWide Federal Credit Union Taps InvestiFi to Launch Embedded Digital Investing

CommunityWide Federal Credit Union has integrated a full-service digital wealth management suite into its core banking platform through a new partnership with InvestiFi. This move allows over 68,700 members to trade equities and cryptocurrency directly from their checking accounts, signaling a significant shift in how regional credit unions compete for deposit retention and member engagement.

What was announced

CommunityWide Federal Credit Union (CW) is embedding InvestiFi’s suite of digital investing solutions into its existing online banking environment. The integration is designed to bridge the gap between traditional savings and modern wealth management, allowing members to manage investments without leaving the credit union’s trusted digital ecosystem. The rollout provides two distinct paths for CW’s 68,700+ members: a self-directed option and a managed robo-advisory service.

The self-directed investing component enables members to buy and sell individual stocks, Exchange-Traded Funds (ETFs), and cryptocurrency. For members seeking a more hands-off approach, the "Guided Investing" feature utilizes InvestiFi’s robo-advisory technology to build and manage professionally designed portfolios tailored to specific risk tolerances and financial goals. Crucially, all investment activities are funded directly from the member’s checking account, streamlining the movement of capital that typically requires external transfers to third-party brokerages.

Beyond the transactional capabilities, the partnership includes access to InvestiFi’s library of financial education resources. This educational layer is intended to support informed decision-making as members navigate volatile asset classes like crypto. The service is currently being deployed to CW’s membership base across the Michiana region, focusing on creating a more connected and frictionless financial experience for users who would otherwise look to fintech disruptors for these services.

"At CW, we're committed to doing what's actually different, actually fair, and actually better for our members. Our partnership with InvestiFi reflects that commitment by bringing integrated investing directly into the digital banking experience our members already know and trust."

Andy Burggraf, President & CEO of CW.

The companies involved

CommunityWide Federal Credit Union is a Northern Indiana-based financial institution founded in 1967. With a membership exceeding 68,700, the credit union has positioned itself as a member-first alternative to national commercial banks, focusing on high-value financial services and regional growth. Its strategy centers on evolving its digital infrastructure to meet the changing expectations of a member base that increasingly demands sophisticated wealth management tools alongside traditional banking products.

InvestiFi is a provider of digital investing solutions specifically engineered for financial institutions. The company specializes in "embedded investing," a model that allows banks and credit unions to offer brokerage services under their own brand rather than losing those transactions to external platforms. By providing the underlying technology for robo-advisory, equity trading, and cryptocurrency access, InvestiFi enables community-based institutions to maintain their role as the primary financial hub for their clients. The firm is led by Kian Sarreshteh, Co-Founder/CEO, and has recently focused on aggressive expansion within the credit union sector to democratize access to sophisticated investment tools.

What FF News has reported before

FF News has closely tracked InvestiFi’s rapid ascent in the embedded finance sector. In July 2026, we reported that InvestiFi Secures $20M to Scale Embedded Investing for Credit Unions and Community Banks, a funding round aimed at accelerating product development. This growth was preceded by several key partnerships, including a deal where UECU Partners with InvestiFi to Launch Embedded Stock and Crypto Trading for 64,000 Members. We also covered regional expansions such as when ECACU Partners with InvestiFi to Launch Embedded Investing for Ohio Educators. Furthermore, the broader trend of venture capital flowing into community bank tech was highlighted when BankTech Ventures Deploys $15M into AI and Stablecoin Fintechs to Bolster Community Banking.

What this means

This partnership is a defensive masterstroke for CommunityWide. For years, credit unions have watched helplessly as younger members migrated deposits to Robinhood or Coinbase to access equity and crypto markets. By embedding these services directly into the checking account experience, CW effectively plugs the "deposit leak." It puts significant pressure on other regional credit unions in the Midwest to modernize or risk irrelevance. The inclusion of cryptocurrency is particularly bold, suggesting that even conservative community institutions now view digital assets as a necessary utility for member retention.