Mercuryo Boosts Crypto Purchase Conversion by 75% Following UX Overhaul

Mercuryo has reported a significant 75 per cent year-on-year increase in conversion rates for its fiat-to-crypto on-ramp, signaling a major shift in how infrastructure providers manage user friction. For fintech professionals, this data highlights that the primary barrier to Web3 adoption is no longer just regulatory compliance, but the fundamental user experience of the checkout flow.

What was announced

Global payments infrastructure platform Mercuryo has overhauled its crypto on-ramp process to mirror the streamlined experience of modern neobanks. The technical and design refinements have resulted in the company’s overall conversion rate rising to 21 per cent in the first half of 2026, up from 12 per cent during the same period in 2025. This 75 per cent increase addresses a critical industry pain point where customer drop-off historically reaches levels as high as 90 per cent during the purchase journey.

The company’s internal analysis identified that the majority of transaction abandonments occur at the pre-payment stage, rather than during the final authorization. To combat this, Mercuryo has focused on clear navigation, device-specific checkout experiences, and the integration of localized payment options. By reducing the number of steps required for a user to move from initial intent to a completed purchase, the platform aims to solve the structural challenge of retaining customers who have already passed KYC checks but find the final transaction steps too cumbersome. The service is designed for wallets, exchanges, and digital platforms that require embedded payment flows to facilitate the acquisition of digital tokens by retail and institutional users.

"An incessant focus on improving the UX for our customer base is delivering tangible benefits as we see a significant reduction in customer drop-off at the pre-payment stage. We’re acutely mindful that customers expect the on-ramp process to be clear, intuitive and suited to the way they want to purchase digital tokens. Removing unnecessary complexity while making the on-ramp process seamless is key if the Web3 space is to achieve mass adoption."

Ashna Vaghela, Chief Customer Officer at Mercuryo.

The companies involved

Mercuryo is a global payments infrastructure platform that provides the connective tissue between traditional fiat currencies and the digital asset ecosystem. The company specializes in building cross-border payment solutions, including on-ramps and off-ramps, that allow businesses to integrate crypto-to-fiat and fiat-to-crypto transactions directly into their own interfaces. By acting as a B2B provider, Mercuryo enables a wide variety of Web3 entities—ranging from non-custodial wallets to centralized exchanges—to offer their users a familiar, bank-like payment experience without the platform having to build the underlying financial rails themselves.

Operating in a highly competitive market for crypto liquidity and gateway services, Mercuryo has positioned itself as a UX-first provider. The company’s focus on reducing friction at the point of sale is a strategic attempt to differentiate its stack from legacy providers that often struggle with high failure rates and complex verification loops. As the market for digital assets matures, Mercuryo’s role as an infrastructure layer becomes increasingly vital for platforms looking to scale their user bases in diverse geographical markets with varying payment preferences.

What FF News has reported before

FF News has closely tracked Mercuryo’s expansion and its focus on specific asset classes and regional growth. In August 2026, we reported that Stablecoins Dominate Crypto Purchases as Mercuryo Reports 60% Share in H1 2026, highlighting a shift toward utility-driven digital assets. We also covered the company's efforts to lower entry barriers in specific markets, such as when Mercuryo and LBank Launch 0% Fee USDC Purchases to Boost Crypto Adoption in Argentina. Furthermore, the platform's technical integrations have been a recurring theme, notably when Bitget Wallet First to Integrate Mercuryo’s Native Apple Pay Feature, Launches ‘Zero-Fees’ Offer Across Suite of Digital Tokens in early 2026.

What this means

This conversion data is a wake-up call for the broader crypto industry. For years, the narrative around failed crypto transactions centered on "de-risking" by banks or overly stringent KYC. Mercuryo’s findings prove that the real enemy is actually poor interface design and "click fatigue." By achieving a 21 per cent conversion rate, Mercuryo is setting a new benchmark, but it also highlights how much room for improvement remains compared to traditional e-commerce. Competitors in the gateway space are now under immense pressure to match these UX refinements or risk losing exchange partners who are increasingly prioritizing successful transaction volume over mere connectivity.