What Does Marketing Need More of? | Fintech Marketing Hub SummerCon

At Fintech Marketing SummerCon 2025, attendees shared what they want to see more of in the industry and the answers went beyond buzzwords. Community came up first, with a call for more genuine connection beyond just events. Several mentioned collaboration, interaction with sales, and C-suite buy-in as key areas where alignment could improve impact. Creativity was a recurring theme — especially in the age of AI, where original thinking matters more than ever. There was also a shoutout for PR, fun, and the growing power of video in standing out. Others focused on people: more women in the industry, more talent, and more marketers who truly understand fintech. The message was clear: fintech marketing isn’t just about tools, it’s about people, ideas, and stronger connections.