FF Tattoo Studio at Money20/20 Europe 2026: Scaling African Payments with Flutterwave
By Effie Foxtrot · 9 July 2026
In brief: Flutterwave Head of Brand Yewande Akomolafe-Kalu details the company's mission to simplify cross-border payments via a unified platform. The strategy targets African market fragmentation through robust, scalable financial infrastructure. Storytelling is utilised as a strategic tool to align complex fintech solutions with merchant and consumer requirements across Lagos and international corridors.
Yewande Akomolafe-Kalu, Head of Brand and Storytelling at Flutterwave, discusses the company's mission to simplify payments across the African continent and beyond.
Flutterwave has established itself as a critical piece of financial infrastructure, enabling businesses to accept and send payments seamlessly across multiple borders. Akomolafe-Kalu highlights how the brand focuses on storytelling to bridge the gap between complex financial technology and the everyday needs of merchants and consumers.
The conversation explores the challenges of fragmentation in the African market and how Flutterwave's unified platform provides a solution for global enterprises looking to expand into the region, as well as local businesses aiming for international reach.
Frequently asked questions
How is Flutterwave scaling African payments?
Flutterwave provides a unified financial infrastructure that allows businesses to accept and send payments across multiple borders, effectively solving the issue of fragmented payment systems in Sub-Saharan Africa.
What role does storytelling play in fintech expansion?
In fintech expansion, storytelling serves as a critical bridge between complex digital infrastructure and the practical needs of merchants, helping to humanise technology and drive adoption in diverse markets.
What solutions does Flutterwave offer for African market fragmentation?
Flutterwave offers a single API-driven platform that integrates various payment methods across Africa, enabling global enterprises to enter the market and local businesses to scale internationally without multi-country technical debt.
Part of our Money20/20 Europe 2026 coverage.