About Rupert Bedell

Rupert Bedell is the Vice President and head of B2B marketing for American Express in the EMEA region. He has overseen record acquisition and revenue generation in the region since 2018, through the expansion of a digital acquisition program targeting SMEs. Prior to that, he was CMO at Unum (Employee Benefits) and Moneycorp (FX), where he oversaw a rapid expansion of the business to become the UK's leading FX provider. Rupert Bedell has also led B2B marketing at RBS / NatWest, helping to turn around the bank's business brand with the largest ever B2B campaign.  Chief Marketing Officer | Financial Services | Digital Marketing | CRM | Acquisition | Sponsorships A strategic and creative marketing leader with an excellent track record, who will galvanize teams quickly, and deliver rapid transformational change with vision, inspiration and energy. - Digital Performance Marketing - Consumer Acquisition - B2B Marketing - CRM Development - Site & App Development - Brand Strategy - Advertising - Media Planning - Content Strategy CAREER HIGHLIGHTS - American Express: Transformed B2B digital marketing, achieving record acquisition growth of 173%. - Paysend: Launched the brand into the USA and grew customer base over 8m globally - NatWest/RBS: Led the brand turnaround of NatWest for SMEs, leading NatWest to #1 NPS position in UK for business banking