Avarda and Ratepay Launch Strategic Partnership

The Avarda Ratepay partnership marks a strategic step toward expanding BNPL services across Europe, both companies want to offer flexible and secure payment plans. This partnership brings together payment technologies that work well together to give customers more options and make online checkout easier.

The launch enhances the Avarda Checkout with widely used local payment methods in the DACH region. These include invoice and direct debit, which remain among the most preferred payment options in the region. For instance, every fourth German online shopper favoring invoice-based payments.

Sabrina Flunkert-Glinzer, CEO at Ratepay:
”Avarda shares our commitment to providing seamless, secure, and localized white label payment methods that empower merchants and enhance customer experience. We are pleased to support Avarda’s expansion into the DACH and Dutch markets by enhancing their checkout product with our invoice and direct debit expertise.”

Wilhelm Hyltén-Cavallius, CEO at Avarda:
“This partnership with Ratepay marks a pivotal step in our mission to support merchants with brand-friendly, white label payment solutions across Europe. Together, we’re building a future where the merchant stays front and center—owning the customer relationship, the data, and the brand experience.”

The Avarda Ratepay partnership is set up to cater for European demands of merchants, while accommodating local preferences of consumers: Merchants are looking for greater geographical coverage with a single integration and point of contact; consumer demand across Europe remains fragmented, with consumers favoring locally preferred payment methods.

Leveraging their combined experience and strengths in their respective local markets, Ratepay and Avarda seek to be the partner of choice for the European merchant base.

The Avarda Ratepay partnership sets a new standard for buy now, pay later services in Europe with the start of this new alliance. This strengthens their shared goal of building trust and making digital payments more accessible to everyone.