Send Appoints New Chief Customer Officer as it Doubles Down on Investment in Customer Experience

Leading InsurTech Send Technology Solutions Ltd (Send) has announced the appointment of Natasha Bond as Chief Customer Officer, alongside Naynesh Patel as Head of Global Customer Success and Support, as the business expands its focus on customer delivery and professional services in line with its growth strategy. 

The appointments coincide with the launch of a dedicated Customer Experience Function, which will oversee the end-to-end customer journey, supporting the growing demands of Send’s expanding international client base. The new team will focus on delivering a more streamlined, consistent service experience for customers across all markets. 

While both Natasha and Naynesh are long-standing members of the Send team, their new roles reflect Send’s commitment to scaling its customer success operations as the business grows. 

Andy Moss, Send’s co-founder and CEO commented:

“Customer centricity has always been at the core of our business, and it’s a major reason behind our rapid growth. With that growth comes the need to evolve. This is the right time to invest further in our customer proposition—through both a new leadership structure and the formation of a dedicated team. Natasha and Naynesh have been instrumental in building our customer-focused approach, and I’m confident they will lead the charge as we scale.” 

Natasha also commented on the strategy, stating:

“I’m really excited to take on this new role and continue building on the incredible momentum we’ve achieved. Send’s growth has been driven by a relentless focus on delivery and customer value. As we expand, ensuring our service remains exceptional—and scalable—is key. This investment reinforces our commitment to helping our customers succeed.”