SRM Appoints First CMO to Drive Global Growth Across Payments and Data

SRM, the independent advisory firm that has delivered measurable value to over 1,000 financial institutions worldwide, today announced the appointment of Jody Guetter as Chief Marketing Officer. The role reflects the firm’s deliberate decision to elevate marketing as a strategic lever for market differentiation, business growth, and client success.

The appointment comes as SRM enters a defining period of growth, as the firm expands aggressively through the addition of strategy, technology, payments, data-as-a-service and emerging technology advisors and capabilities, as well as the acquisition of a leading UK-based payments consultancy to strengthen its European operations. In this role, Guetter will serve on the executive leadership team, overseeing brand, demand generation, digital marketing, corporate communications, and expansion across the firm’s North American and European operations.

“The financial services industry is being reshaped by technology, consolidation, and regulation at a pace we’ve never seen. The advisory firms that will matter in five years are the ones investing in how they show up in the market, not just what they deliver behind closed doors,” said Brad Downs, CEO of SRM. “Jody has the rare ability to translate deep industry knowledge into brand strategy and market momentum, enabling us to deliver real-world results and measurable performance to a global market. She’s the right leader for what we’re building.”

SRM has spent thirty years letting the work speak for itself. Guetter was hired to make sure the market is listening. She has built brands and demand-generation engines within a high-growth fintech, led strategic marketing for firms at pivotal inflection points, and brought a practitioner’s lens from her years inside a financial institution. Her work spans B2B enterprise and B2C consumer markets, with a deep focus on data, product marketing, marketing technology, and innovation strategy. She holds the CFMP designation and has completed executive programs at MIT, Wharton, and Purdue focused on artificial intelligence and fintech innovation.

“I’ve sat in the rooms where financial institutions make their hardest decisions, and I’ve been on the other side, building the companies that serve them. That dual perspective is exactly why SRM, and their strategic vision resonated with me,” said Guetter. “The firms that separate themselves in this environment won’t just have the best expertise, they’ll be the ones institutions already know, already trust, and already want in the room. That’s what I’m here to help build and amplify at SRM. Globally.”