Square is ‘Big In Restaurants’ With New Campaign Launch Marking its Hospitality Focus for 2025

Today, Square has announced the launch of its ‘Big In Restaurants’ campaign, demonstrating the company’s continued focus on the UK’s food and drink industry, for the year ahead. Square’s strategy centers on real life storytelling, putting the success of the businesses that use Square at the heart of the campaign and further reflecting Square’s purpose of economic empowerment for businesses of all types and sizes. 

The launch of the campaign features an array of businesses that use Square across the UK as well as a fresh slate of scripts, social assets, out-of-home placements and TV and radio advertisements that demonstrate how Square is partnering with businesses to solve industry challenges. 

Square’s ‘Big In Restaurants’ new script tells inspiring stories of UK restaurants while also demonstrating how Square helps them to succeed. One seller featured, Eko – a Nigerian Street Food Restaurant in Birmingham, said: “We opened three restaurants in a year thanks to Square.” Ezra and Gil, a multi-location coffee and food seller in Manchester, said: “With Square, we cut our queue times in half,” demonstrating the productivity potential through automation. 

The campaign messaging and thinking behind the name ‘Big In Restaurants’ demonstrates Square’s ‘big-time’ tools that seamlessly work together to solve ‘big-time’ restaurant challenges. For restaurant owners, this can be using online booking management systems to manage bookings more efficiently, incorporating tools to provide real-time order displays for kitchen staff, implementing order status availability for front-of-house staff to maximise customer efficiency, stock control systems, smart menus and the list goes on. 

Research into Square’s portfolio of sellers revealed that one of the biggest barriers to growing business and revenue is time, particularly in the hospitality industry. Most F&B businesses said that admin takes away the time they could be spending on improving their business. Big In Restaurants highlights how businesses can solve these challenges through technology, including insight-driven decision making with reporting tools, freeing up time and minimising mistakes with self-service products like Square Kiosk or seamlessly retaining and attracting new customers through loyalty and reward programs. 

“We are continuing to build on what’s been a strong performing campaign across all channels with the launch of our latest Big In Restaurants campaign,” said Visha Kudhail, Marketing Director at Square UK. “Looking at the year ahead, while this is a challenging industry, a constant theme we are hearing is optimism. Square is uniquely placed in the market to boost food & drink business growth through intuitive and incredibly designed technology, meaning our sellers can solve challenges and have time back to create the best possible customer experience. This campaign shows real examples of business owners doing just that – finding solutions to challenges and supercharging growth.”

Campaign Links:

• Campaign imagery
• Hero TVC
• Radio ad 
• Social media assets: Big Wins & Through A Sellers Eyes
• Organic social

The campaign spotlights Square’s responsibility as a digital partner to business owners, to take some of the complexity out of running a business with smart technology to give time back. For restaurant business owners, Square is mostly used for its payments, point of sale and reporting capabilities. Square products featured in the campaign include; Square Kiosk, Square Loyalty, Square Point-of-Sale, Instant Transfers, Square for Restaurants as well as Reporting and Reservations – bringing to life a portion of Square’s ecosystem and integrated solutions.