Sagic Partners With Smart Money People to Strengthen Customer Feedback Approach

Smart Money People, the UK’s most comprehensive financial service review site, has announced a partnership with The Salvation Army General Insurance Corporation (Sagic), an ethical general insurance provider with a 116-year heritage.

The insurance provider, which offers products across home, carers, mobility, storage insurance and more, has chosen Smart Money People as its primary platform for collecting customer feedback. This means sagic is now able to leverage review data to support it’s commitment to Consumer Duty, using Smart Money People’s analytics to identify key areas for improvement.

With many of sagic’s products uniquely tailored to the needs of their individual customers, the insurer takes a personalised approach to customer service, viewing customers as individuals rather than just policyholders and valuing customer feedback. After receiving a Highly Commended award at Smart Money People’s 2024 Insurance choice awards in the best home insurance provider category, sagic stated that customer feedback ‘fuels their journey’. Customer trust and respect is at the core of their work, something that Smart Money People recognises and supports.

Arran Gray, Chief Operating Officer at sagic, commented: “Smart Money People understands our need to centre customer experience and provides us with an advantageous insight into the performance of our products and services. In making them our primary source for collecting customer feedback, we are able to fill in any possible gaps in our service experience which will be felt by our customers and raise protection standards across the industry.”

Jess Trueman, Head of Business Development at Smart Money People, said: “We’re best placed to provide the financial services industry with a real depth of insight of how their customers feel about the service they receive. Our new partner, sagic, will be able to use our data to inform decisions that can improve customer experience and outcomes, while supporting regulatory reporting.”