Twenty7tec and Saffron Building Society Reveal How Real-Time Data is Revolutionising Mortgage Lending

Quick Summary

Twenty7tec and Saffron Building Society are leveraging real-time market intelligence to transform mortgage lending by replacing historical assumptions with live data. By using INSIGHT Pro, lenders can now validate emerging trends in hours rather than days, ensuring product development aligns with current adviser search behaviour and market demand.

How Does Real-Time Market Intelligence Improve Lending Decisions?

Real-time market intelligence allows lenders to move beyond static, historical datasets that often fail to capture sudden shifts in the economy. By monitoring live mortgage searches, which reached 1.77 million in June alone, firms like Saffron Building Society can identify changing customer needs the moment they occur. This proactive approach ensures that product innovation teams are not reacting to month-old data but are instead building solutions for the current landscape.

• 1.77 million searches recorded in a single month.
• 9% increase in first-time buyer search volume.
• 8% rise in residential purchase searches.

What Results Has INSIGHT Pro Delivered for Saffron Building Society?

By integrating INSIGHT Pro, Saffron Building Society has successfully transitioned from a "think" to a "know" methodology in their strategic planning. The platform enables the validation of opportunities through evidence-backed business cases, significantly reducing the time required for market analysis. What previously took days of manual work can now be executed in hours, providing a competitive speed advantage in a volatile interest rate environment.

"One of the biggest changes for us has been moving from saying, 'We think this is happening,' to being able to say, 'We know this is happening.' Having reliable, real-time market intelligence gives us far greater confidence when prioritising opportunities and building business cases." said Kim Lugtenaar, Product Innovation Manager at Saffron Building Society.

Why is Data-Driven Lending Essential in Today's Market?

The mortgage market pace is accelerating, driven by rapid fluctuations in affordability and adviser demand. Nick Wakeham of Twenty7tec emphasizes that historic data analysis is no longer sufficient for maintaining market share. Lenders must utilize adviser search data to pinpoint exactly where demand is surging—such as the recent 7% month-on-month growth in total searches—to ensure their lending criteria remain relevant and accessible to brokers.

"The pace of change across the mortgage market means decisions based on historic data simply aren't enough anymore. Whether it's changing affordability, customer behaviour or wider economic events, lenders need confidence that they're responding to what's happening today, not what happened several weeks ago. That's where real-time market intelligence becomes incredibly valuable." said Nick Wakeham, Head of Data Sales at Twenty7tec.

FF NEWS TAKE:

This partnership definitely moves the needle by proving that real-time market intelligence is no longer a luxury but a survival requirement for modern lenders. Twenty7tec is effectively bridging the gap between broker intent and lender product design. As search volumes climb, the ability for a building society to pivot its strategy in hours rather than weeks represents a fundamental shift in mortgage market agility that others must follow.