ADI Chain and Tangem Debut Co-Branded Hardware Wallets at Virgin Megastores UAE

Quick Summary

ADI Chain and Tangem have launched a co-branded hardware wallet available at Virgin Megastores across the UAE. This partnership enables retail customers to purchase secure self-custody solutions in-person, supporting over 80 blockchain networks including BTC, ETH, and native ADI Chain tokens like $ADI and DDSC.

How Does the ADI Chain Hardware Wallet Simplify Self-Custody?

The hardware wallet launch removes the technical barriers typically associated with digital asset security by utilizing NFC-enabled smart cards. Users can bypass complex online ordering and technical setups by purchasing the device directly from Virgin Megastores shelves and activating it via a smartphone app in minutes. Key features include:

• Physical transaction signing requiring a card tap for every movement of funds.
• Secure chip technology that generates and stores private keys entirely offline.
• Multi-chain support covering more than 80 different blockchain networks.

By placing these tools in a high-traffic retail environment, ADI Chain and Tangem are bridging the gap between institutional-grade security and everyday consumer accessibility.

What Results Has Tangem Delivered in the Digital Asset Space?

Tangem brings a zero-compromise track record to this partnership, having shipped over 6 million devices since its founding in 2017. The hardware is designed to be as intuitive as a credit card, ensuring that non-technical retail buyers can manage their digital wealth without needing deep blockchain expertise. The integration with the ADI Chain ecosystem allows for seamless management of $ADI and DDSC tokens alongside mainstream assets like Bitcoin and Ethereum.

How Does ADI Chain Support Institutional and Retail Users?

ADI Chain provides institutional-grade compliance tooling and policy frameworks that are now being extended to the retail sector through this hardware collaboration. While the foundation works with global giants like BlackRock and Mastercard, this retail expansion focuses on onboarding new users to the on-chain economy. The co-branded wallet ensures that individual investors have access to the same trusted digital infrastructure used by banks and government entities.

"ADI Chain was built with the same security and compliance standards that institutions expect. Tangem's hardware has a zero-compromise track record across millions of devices, and Virgin Megastores gives us direct distribution access in one of the most recognized retail environments in the UAE. Retail distribution is how we can onboard more people on-chain, and that starts with making the self-custodial wallet available in places retailers can easily reach," said Ivan Branitskiy, Head of DeFi, ADI Foundation.

"At Tangem, our mission is to make hardware wallets accessible to everyone. We believe security shouldn't come with complexity, and owning your digital assets shouldn't require technical expertise. By partnering with ADI Chain and Virgin Megastores, we're bringing secure self-custody into everyday retail, making hardware wallets as easy to buy and use as any other consumer technology,” said Darya Karpukova, Chief Commercial Officer, Tangem.

FF NEWS TAKE:

This move significantly moves the needle for crypto adoption in the Middle East. By placing a hardware wallet in a mainstream outlet like Virgin Megastores, ADI Chain and Tangem are normalizing self-custody for the masses. Moving digital asset security from niche online forums to physical retail shelves is a masterstroke in building consumer trust and simplifying the user journey for the next wave of UAE investors.