Tri City National Bank Goes Live with Alkami Digital Sales & Service Platform

Tri City National Bank has launched the Alkami Digital Sales & Service Platform to unify its account opening, digital banking, and marketing operations. For fintech professionals, this deployment illustrates the ongoing shift where community banks leverage data-driven platforms to replicate traditional branch-based relationship banking within digital channels to maintain competitiveness against larger national incumbents.

What was announced

Tri City National Bank, which has served Southeastern Wisconsin for more than 60 years, has officially moved live with a comprehensive suite of tools from Alkami Technology. The implementation centers on the Alkami Digital Sales & Service Platform, a unified system designed to bridge the gap between initial customer acquisition and long-term engagement. The deployment includes three core components: Alkami’s Onboarding & Account Opening Solution, the Digital Banking Solution, and the Data & Marketing Solution.

By integrating these previously siloed functions, the bank aims to create a cohesive digital experience that allows for faster adaptation to changing consumer expectations. The platform is built to help the bank identify customer needs earlier in the lifecycle and deliver relevant financial solutions during "digital moments." This move is specifically designed to support Tri City’s legacy of personal, community-focused service by providing the agility needed to compete in a digital-first environment.

The platform enables data-informed bankers to turn behavioral insights into actionable engagement, ensuring that the personal touch of a branch visit is translated into the mobile and web experience. Through this launch, the bank is bringing together account opening and digital banking capabilities into one experience designed to help the institution onboard and grow customer relationships more effectively.

"At Tri City, community banking means meeting people where they are, whether they walk into a branch and someone knows them by name, or they choose to bank digitally. Those everyday conversations that once happened naturally in the branch are happening differently now, and we need to be able to recognize customer needs and deliver relevant solutions in digital moments. We chose Alkami because its team is strategically focused on the digital experience and is agile enough to help us adapt faster, anticipate customer needs, and continue delivering the kind of personal service that has always defined Tri City."

Nick Bandoch, senior vice president and chief brand officer at Tri City National Bank.

The companies involved

Alkami Technology, Inc. (Nasdaq: ALKT) is a prominent U.S.-based provider of digital sales and service platforms for financial institutions. Based in Plano, Texas, the company focuses on helping community banks and credit unions compete with larger financial entities by providing cloud-based digital banking solutions that emphasize user experience and data analytics. Alkami has established itself as a key player in the mid-market financial technology space, offering a platform that integrates various banking functions into a single ecosystem. Benjamin Conant serves as the CPO at Alkami Technology.

Tri City National Bank, which operates online at bankatcity.com, is a community-focused financial institution that has been a fixture in the Southeastern Wisconsin banking landscape for over six decades. The bank emphasizes a "hometown" service model, balancing traditional branch-based relationships with modern digital capabilities. As a community bank, Tri City operates in a highly competitive regional market where the ability to provide personalized service while maintaining a sophisticated digital footprint is increasingly critical for retaining a multi-generational customer base.

What FF News has reported before

FF News has closely followed Alkami’s efforts to expand the capabilities of its digital ecosystem through strategic partnerships and data-driven initiatives. This includes the company’s work to deepen its integration with Plaid, a move aimed at streamlining connected banking for U.S. financial institutions. We also reported on how Quontic Bank boosted digital activation to 75% by leveraging Alkami alongside MANTL. Furthermore, the company has focused on educating the sector on growth, as seen in its collaboration with The Financial Brand to reveal behavioral data strategies. Looking ahead, the industry is preparing for the Alkami Co:lab 2027 conference in Arlington, which will showcase the latest in banking technology.

What this means

The deployment at Tri City National Bank signals a critical inflection point for community banks. The industry is moving away from "bolt-on" digital features toward unified platforms that treat data as a core asset rather than a byproduct of transactions. This puts significant pressure on legacy core providers who have historically struggled with the agility required for modern marketing and onboarding. For the wider sector, the question is no longer about whether to go digital, but how to ensure digital channels can replicate the high-margin, relationship-based cross-selling that once happened exclusively in person. Banks that fail to integrate data-driven marketing into their core digital experience risk becoming mere utility providers.