Sumsub Launches Fraud Prevention Starter Kit as Attacks Rise 180%

Sumsub has launched its Fraud Prevention Starter Kit to provide scaling fintechs with immediate, automated risk decisioning. As sophisticated multi-technique attacks surge by 180%, this tool allows firms to bridge the gap between basic identity verification and complex fraud operations, ensuring that rapid user acquisition does not compromise institutional security or regulatory standing.

What was announced

The Fraud Prevention Starter Kit is a ready-made decisioning engine designed for companies whose growth is currently outpacing their internal fraud controls. The system takes the data signals already present within a standard onboarding flow and consolidates them into a single risk level for every applicant. Based on this assessment, the tool provides a clear next step: approve, step up (request further evidence), review, or block.

The launch is a direct response to a shifting threat landscape. Internal data from Sumsub reveals that while the global identity fraud rate eased from 2.6% to 2.2% over the past year, the complexity of attacks has spiked. Sophisticated attempts combining several techniques within a single verification attempt rose by 180%. This suggests that fraud is transitioning from a volume-based problem to a quality-based one, where successful attempts often bypass traditional Know-Your-Customer (KYC) checks by appearing as legitimate growth through referral programmes or new market campaigns.

The kit collects and enriches various context points, including email and digital footprints, phone risk, IP and network indicators, and device intelligence. These signals are evaluated through a pre-built risk matrix that weighs individual factors, cross-consistency checks, and connections to known fraud patterns or blocklists. Available via WebSDK, MSDK, API, or pre-KYC integrations, the solution allows teams to start with predefined logic and adapt rules as their fraud operations mature. The Fraud Prevention Starter Kit is currently in a closed launch phase, with early access available via application.

"Nobody gets to choose when fraud shows up. It arrives with a new market, a referral campaign or a good growth quarter, and it usually arrives before anyone has been hired to deal with it. Until now the choice was to spend months building a fraud function or to absorb the losses while you did. We wanted a third option. The Starter Kit gives a team a working fraud decision on day one and something concrete to improve on from there, which matters because the applicant you approve today is the account someone else's stolen money moves through tomorrow."

Andrew Novoselsky, Chief Product Officer at Sumsub.

The companies involved

Sumsub is a London-based provider of AI-powered trust infrastructure designed to manage compliance operations at scale. The company has established a significant presence in the digital asset and fintech sectors, providing verification and anti-fraud services to major platforms including Bitpanda, Bybit, and Wirex. Its technology is built to handle the entire user lifecycle, from initial onboarding to ongoing monitoring and fraud detection.

Beyond the core fintech market, Sumsub’s infrastructure is utilised by global telecommunications giant Vodafone and transportation firm Avis. The company also services diverse sectors such as education through Duolingo, banking via Bancaribe, and the gaming industry through Kaizen Gaming. This broad cross-sector footprint allows Sumsub to aggregate and analyse fraud signals across different industries, which informs the risk matrices and pattern recognition capabilities found in its new Fraud Prevention Starter Kit. The firm’s focus remains on automating the complex intersection of legal compliance and proactive fraud prevention for high-growth enterprises.

What FF News has reported before

FF News has consistently tracked Sumsub’s expansion into specialized regional and functional markets. In August 2026, we reported that Sumsub Launches Real-Time Bank Account Verification to Combat Financial Fraud in South Africa, a move aimed at providing deeper security layers in high-risk jurisdictions. Our coverage has also highlighted the activities of Sumsub’s key partners and clients in the investment space. This includes reporting on how Rakbank Islamic Launches In-App Bitcoin Trading via Bitpanda Partnership, as well as the announcement that Bitpanda Launches Agentic Investing to Enable AI-Driven Portfolio Management for European Retail Investors. These reports underscore the increasingly complex financial ecosystem that Sumsub’s compliance tools are required to protect.

What this means

The fintech industry is reaching a point where traditional KYC is no longer a sufficient barrier to entry for sophisticated criminals. The 180% increase in multi-technique attacks indicates that fraudsters are successfully mimicking "good" users, making the distinction between growth and risk harder to define. This puts mid-market firms under intense pressure; they must scale rapidly to survive but often lack the capital to build bespoke fraud departments. By productising "day one" fraud decisioning, the market is moving toward a model where sophisticated risk logic is an out-of-the-box requirement rather than a late-stage luxury. This shift raises questions for the sector about whether manual fraud review teams will eventually be entirely superseded by such automated risk matrices.