Proof Appoints Fintech Veteran Jeremiah Glodoveza as CMO to Scale Identity Authorization Network

Proof has appointed Jeremiah Glodoveza as Chief Marketing Officer to lead its global brand and go-to-market strategy for its identity authorization network. As financial institutions grapple with deepfakes and the rise of AI-driven transactions, Glodoveza’s experience in scaling payments giants like Zelle and Nium signals Proof’s intent to move beyond notarization into a foundational trust layer.

What was announced

Jeremiah Glodoveza joins Proof to oversee the company’s global marketing, brand, and communications. He is tasked with building the category narrative for the company’s identity authorization network as it scales across various transaction rails, including documents, accounts, payments, and AI agents. Glodoveza brings over 20 years of experience in the payments and identity sectors, most recently serving as Senior Vice President and Head of Global Branding and Communications at Nuvei. During his tenure at Nuvei, he managed the corporate narrative for the $2.75 billion acquisition of Payoneer and executed a company-wide rebrand. His previous roles include leadership positions at Nium, Microsoft, and Avaya, as well as being a founding team member at Early Warning Services, where he helped launch the real-time payments network Zelle.

Proof, which was founded as Notarize, has evolved from a remote online notarization pioneer into a trust layer for identity and fraud detection. The company’s platform is currently integrated with Visa’s global network and is in commercial deployment with several Tier-1 U.S. banks. Recent product milestones include the launch of x401, an open, issuer-neutral protocol designed to verify human authority behind AI agent actions, and the introduction of portable digital identities for banks. These credentials follow the recognition of verifiable credentials under customer identification program (CIP) rules by FinCEN and federal banking agencies. Proof has also joined the FIDO Alliance to further its work in linking agent activity to verified human identities.

"We're entering an era where AI agents will open accounts, move money, and sign agreements on our behalf, and the entire system assumes there's a real, authorized human somewhere behind the action. Increasingly, there isn't, and deepfakes have made that impossible to take on faith," said Glodoveza. "Proof is building the layer that answers the question every transaction now depends on: did a verified human actually authorize this? That's not a feature, it's the foundation the agentic economy will be built on, and getting the world to understand that is the work I came here to do."

Jeremiah Glodoveza, Chief Marketing Officer at Proof.

The companies involved

Proof is an identity authorization network that provides a trust layer for digital transactions, ensuring that a verified human is behind every interaction. The company first gained prominence under the name Notarize, where it was instrumental in the enactment of remote online notarization (RON) laws across 47 U.S. states. Today, the firm has expanded its scope to address the broader challenges of identity fraud and cryptographically signed transactions. It currently serves approximately 8,000 organizations across the financial services, real estate, government, and healthcare sectors.

The company has secured significant market traction through strategic partnerships and investments. It maintains a collaboration with Visa to secure digital transactions and has received strategic investment from State Farm Ventures to drive innovation in fraud prevention. By aligning with federal banking standards and joining industry groups like the FIDO Alliance, Proof has positioned itself as a key infrastructure provider for the "agentic economy," where AI-driven actions require human authorization. The company is led by Founder and CEO Pat Kinsel, who also serves as a leader at TechNet: The Voice of American Innovation.

What FF News has reported before

FF News has closely followed Proof’s transition from a specialized notarization tool to a comprehensive identity network. In late 2026, we reported that Proof Launches Portable Verifiable Digital Credentials Following New U.S. Banking Guidance, which detailed the company's response to federal regulators recognizing verifiable credentials for bank onboarding. Earlier that year, the company expanded its reach into corporate security, as covered in Proof and Enigma Launch Verified Business Identity to Secure Brands and Combat AI Fraud. Our previous coverage also includes the company’s infrastructure milestones, such as when Proof Collaborates With Visa to Secure Digital Transactions in 2025, and the firm’s capital injection when Proof Secures Strategic Investment From State Farm Ventures to Drive Innovation in Identity Verification and Fraud Prevention.

What this means

The appointment of a CMO with Glodoveza’s pedigree—specifically his history with household names like Zelle—indicates that the identity market is shifting from a compliance checkbox to a critical payments infrastructure requirement. As AI agents begin to execute financial transactions autonomously, the industry faces a crisis of trust that traditional KYC cannot solve. Proof is betting that the market will demand a "human-in-the-loop" verification protocol that works across different rails. This puts pressure on traditional identity verification providers who rely on static data, as the sector moves toward cryptographic proof of intent. The central question for the industry is whether these new protocols can achieve the ubiquity needed to stop deepfake-driven fraud before it undermines digital banking confidence.