Creatio Commits $300 Million to Its Bank.AI Platform Through 2028 to Drive AI Adoption in Banking

Creatio is investing $300 million from 2026 through 2028 in Creatio Bank.AI, its own AI platform for banks and financial institutions. The multi-year commitment will fund product and AI innovation, customer and partner enablement, deployment capabilities and Creatio's partner ecosystem, with the aim of helping financial institutions adopt AI at enterprise scale.

What was announced

Creatio, the Boston-headquartered AI CRM and workflow platform, announced on 22 September a $300 million investment in Creatio Bank.AI, its offering for banks and financial institutions, running from 2026 through 2028. The commitment is Creatio's investment in its own platform over that period. It is not a fundraising round or an acquisition.

Creatio says the investment responds to growing demand as financial institutions accelerate their adoption of AI, with its financial services vertical growing 48% year on year. Its financial services customers include Nasdaq, First National Bank of Pennsylvania, Metro Bank, MetLife, CEC Bank, OTP Bank, National Bank of Panama and ESL Credit Union.

The first area of investment is product and AI innovation. Creatio Bank.AI combines Creatio's AI platform, AI CRM and pre-built banking agents across three banking domains:

• Growth: agents that accelerate customer acquisition, onboarding and share-of-wallet expansion.
• Service: agents that improve customer experience with faster, more personalised resolution.
• Operations: agents that streamline compliance, regulatory reporting and mid- and back-office work.

Creatio will also continue to develop its AI Studio, including no-code designers for personal and enterprise AI agents, centralised AI governance, integrations, AI modality management, security and enterprise-grade observability.

The second area is AI adoption and enablement. The investment expands Creatio's AI activation programmes for customers and partners, including dedicated training programmes, AI accelerator workshops and industry-specific guidance. Creatio is also strengthening its global channel delivery capabilities so that implementation partners can help financial institutions deploy high-value AI use cases.

The investment builds on Creatio's Unlimited Enterprise vision, in which people and AI agents work together on a single platform without traditional limits on users, agents, workflows, applications or scale.

"The next generation of banking will be built around people and AI agents working together across customer and operational workflows. Our $300 million investment in Creatio Bank.AI will accelerate this transition, giving financial institutions the technology, industry expertise, and partner ecosystem to adopt AI faster and at enterprise scale."

Katherine Kostereva, CEO at Creatio.

The company involved

Creatio is an AI CRM and workflow platform where people and AI agents work together, with no limits on users, agents or scale. Headquartered in Boston, Massachusetts, it helps midsize and large organisations run customer workflows. With a global team and a large partner ecosystem, Creatio serves thousands of customers in more than 100 countries and automates tens of millions of workflows every day.

Creatio Bank.AI is the offering receiving the investment. It is separate from the Bank.AI hub, a new digital destination for banking, credit union and financial services professionals exploring AI, covering use cases, customer stories, events and industry innovation. Creatio will host a digital event, "Bank.AI: Practical AI Use Cases for Banking", on 24 September, followed by the Bank.AI Summit in Chicago on 27 October.

What FF News has reported before

Earlier this month, FF News reported that Creatio Launches Bank.AI Hub to Accelerate AI-Powered Banking Transformation, covering the launch of the Bank.AI website as a resource for banks and credit unions. That hub is a content destination; today's announcement concerns investment in the Creatio Bank.AI platform itself. We have also covered how Arizona Financial Credit Union Deploys Creatio Agentic AI to Transform Member Engagement.

What this means

FF News analysis: Spreading the commitment over three years, and directing it at enablement, deployment and partners as well as product, suggests Creatio sees adoption as much as technology as the constraint on AI in banking. The weight given to training, accelerator workshops and implementation partners, alongside governance, security and observability tooling, points to a focus on helping institutions move AI agents into everyday customer and operational workflows. The 48% year-on-year growth Creatio reports in its financial services vertical is the backdrop to the size of the commitment.