Yaacov Martin - Jifiti - Paris Fintech Forum

During the Paris Fintech Forum event, we had the opportunity to meet Yaacov Martin, Co-Founder and CEO of Jifiti, to delve into the company’s operations and activities. Jifiti is a fintech company that provides a white-label digital lending platform, enabling businesses to offer various financial products at the point of sale. “We work primarily with banks, financial institutions and global merchants to make these types of financial products available when and where they matter the most.” “You have merchants, who are interested in converting the sales. You have consumers, who would like to consume. The demand was very natural.” “In the consumer space, you have two touchpoints. You have an online e-commerce site, and you have an in-store experience, both which we are very much involved in. The global merchants that we serve today have a significant portion of their activity taking place in-store, and another significant portion taking place online. We create seamless experiences. The minute you go into the B2B world, you’re speaking about many more touchpoints.”