Making informed decisions in the face of floods with Previsico | FF News at ITC Vegas 2023

At ITC Vegas, we speak to Previsico CEO Jonathan Jackson. They provide flood forecasting and sensor technology that helps businesses prepare for and take action against flood damage. Like a lot of technology in the insurance space they're helping people to make informed decisions, mitigate losses and get policies tailored to their circumstances. He talks about the types of companies and insurers they work with and also how generative AI could apply to insurance, with the obvious caveat that its success is dependant on the quality of data it's fed. Listen to this conversation to get a sense of where the industry is heading and why he's optimistic for the future.