Dorel Blitz - Personetics - MoneyLIVE Summit 2023

At MoneyLIVE Summit 2023, the FF News team had the chance to catch up with Dorel Blitz, the VP of Strategy and Business Development at Personetics. Personetics is a global fintech company that specializes in financial data-driven personalization and customer engagement, working with over 130 banks in 32 markets, including some of the largest banks in the UK. “Banks are sitting on an amazing asset: their own customers' financial transactional data. We're helping banks to move from a passive approach into a smart, proactive, hyper-personalized approach, helping customers to better manage their financial life and increase their financial well-being.” “We are thinking about how to monetize open banking data. In the UK, people are saying 7 million customers are using open banking, but how banks are actually monetizing that, how they can create value out of open banking? That's a part of the work that we are doing and how we are helping banks to help their customers to increase deposits, a part of this cost of living crisis.”