About Preetha Pulusani

DeepTarget Inc., a leader in intelligent revenue automation for financial institutions, today announced the launch of RetainIQ™, a strategic retention layer designed to help financial institutions convert new account openings into deep, primary relationships while delivering a consistent, high-touch experience at scale.

Community financial institutions (FI) can now reach account holders proactively - without waiting for them to open their mobile banking app - through a new integration between DeepTarget and Larky. By combining DeepTarget's predictive audience intelligence with Larky's nudge® push notification platform, banks and credit unions can deliver timely, personalized product offers and service updates directly to account holders' mobile devices. This enhanced capability strengthens digital relationships, increases product adoption and transforms everyday engagement into measurable growth.

Community financial institutions now have award-worthy technology to compete with the titans. DeepTarget Inc.'s AI-powered marketing platform has been named a Banking Tech Awards USA 2025 finalist in the "Best Personalization Solution" category, validating what CIOs and digital banking leaders have been discovering: digital banking real estate can become a powerful engagement and revenue-generating channel.