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 DeepTarget and Larky launch an integration enabling community financial institutions to deliver AI-driven, personalized push notifications, with CEOs Gregg Hammerman and Preetha Pulusani highlighting how predictive insights drive proactive mobile engagement and product adoption.

Community Financial Institutions Gain a New Advantage: Proactive, Personalized Push Notifications That Reach Account Holders Beyond Digital Banking

December 4 2025

Community financial institutions (FI) can now reach account holders proactively - without waiting for them to open their mobile banking app - through a new integration between DeepTarget and Larky. By combining DeepTarget's predictive audience intelligence with Larky's nudge® push notification platform, banks and credit unions can deliver timely, personalized product offers and service updates directly to account holders' mobile devices. This enhanced capability strengthens digital relationships, increases product adoption and transforms everyday engagement into measurable growth.

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AI-Powered Personalization Solution That Boosts Financial Institution Revenue Named Finalist for Banking Tech Award

April 10 2025

Community financial institutions now have award-worthy technology to compete with the titans. DeepTarget Inc.'s AI-powered marketing platform has been named a Banking Tech Awards USA 2025 finalist in the "Best Personalization Solution" category, validating what CIOs and digital banking leaders have been discovering: digital banking real estate can become a powerful engagement and revenue-generating channel.

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Preetha Pulusani

Preetha Pulusani