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Saturday, May 18, 2024
Peter Flavel | FinTech

Peter Flavel

Chief Executive Officer

About Peter Flavel

Peter joined Coutts as Chief Executive in March 2016 and, under his leadership, the iconic private bank has undergone a significant transformation across all of the Bank’s key performance targets: Return on Equity has grown from 4% to over 16% in less than 4 years and his focus on simplification has seen a 20% improvement in the cost to income ratio of the 327 year old business. In addition, Peter’s passion for innovation across banking, lending and wealth management and raising the bar on service standards has led to a market-leading net promoter score from Coutts’ clients. He has revived Coutts’ branding and image to be more warm and modern, whilst taking pride in its history, encouraging clients to recognise that Coutts is ‘more than a bank’.

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