" class="no-js "lang="en-US"> Nicole Rosanella - Fintech Finance
Thursday, February 09, 2023
Saltedge Report
Nicole Rosanella, Backbase | Fintech Finance

Nicole Rosanella

About Nicole Rosanella

Over the past 15 years I have worked with innovative brands like LG, UPC/Ziggo, HP, Flexa/Dulux, and AkzoNobel/Nouryon. I am highly motivated by bringing to life the true identity and purpose of companies and brands and translating this into effective marketing and brand strategies to drive business and growth. Areas of expertise: - Global Brand Ownership, Brand Strategy & Architecture, governance, activation and engagement - Rebranding - International Marketing and communications leadership - Sponsorship/partnership strategy and management - Media and advertising strategy - Leading creative concepting and campaigns - Digital strategy/marketing, eCommerce and Social Media - Research, analytics and insights - Corporate, purpose-led and M&A Communications - Building and leading high performance teams (also creative teams) - Crises management and coaching of senior management - Change management and internal communications - International agency management

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