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Wednesday, April 08, 2026
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Jouk Pleiter, Backbase CEO & Founder

About Jouk Pleiter

https://www.backbase.com/
Jouk Pleiter is the founder and CEO of Backbase, the company behind the AI-Native Banking OS — the operating system that turns fragmented bank operations into a Unified Frontline. Founded in Amsterdam in 2003 and bootstrapped to over €300 million in ARR before raising a single private equity round from Motive Partners in 2022, Backbase today powers the digital and AI transformations of more than 120 leading banks worldwide across Retail, SMB & Commercial, Private Banking, and Wealth Management. Pleiter built Backbase on the conviction that banking technology had to be re-architected around the people it serves — both customers and the bankers who work with them every day. That philosophy underpins the AI-Native Banking OS: a platform where employees and AI agents share the same context, the same workflows, and the same customer truth across every interaction. Under his leadership, Backbase has grown into one of the most recognised names in banking technology, with Forrester, Gartner, and IDC consistently acknowledging its category leadership

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