TD Bank Teams Up With Backbase to Evolve Its Retail Card Business

By Dominic Sow · 12 December 2024

TD Bank, America's Most Convenient Bank®, announced today that it has teamed up with Backbase, the creator of the Engagement Banking Platform, to help evolve and improve the digital experience for its retail partners. This collaboration will help deliver a more seamless, modern, and multi-channel credit card service experience, and will begin with a rollout to more than two million customers of a large strategic card partnership program. “Our collaboration with Backbase reflects our larger commitment to delivering future-ready solutions focused on the human side of banking,” said Jennifer Garrett, Head of CCUL New Product Development, Loyalty & Benefits at TD Bank. “We look forward to delivering a more modernized cardholder experience that sets the stage for seamless integration across our retail partnerships, better helping meet the needs of our clients now and into the future.” With Backbase, TD Bank will be able offer an enhanced, more digital-first and friendly experience for retail cardholders, helping its retail clients better meet the demands of a shifting demographic. Some on the key features of this enhanced experience include easier online account management and self-service capabilities. The platform also allows for greater versatility to better provide TD with similar solutions across its varied retail brand partners. Jouk Pleiter, Founder & CEO at Backbase commented:“Partnering with TD Bank on this initiative marks a pivotal step in redefining the cardholder experience. Our Engagement Banking Platform is designed to drive rapid innovation, and this collaboration showcases our ability to meet the demands of digital-first consumers. With our scalable technology, we’re transforming how customers engage with their cards, continuing to raise the bar for convenience, speed and customer service in the financial industry.”