About Haymans Fung

“How to make insurance accessible, easy to understand and fun to everyone?” Solving this question makes me energized getting out of bed every morning. I am driven by passion, purpose and creativity. I am the Chief Marketing and Digital Officer of Sun Life Hong Kong and I love what I do. While emerging technology provides opportunities for traditional insurers to modernize and reinvent themselves, it also raises the bar to provide real-time client-centric solutions and services. As a brand, we are here to create value for the community and every individual client. In my current role, I am responsible for the strategy and execution of Brand & Marketing, Client experience design and Digital Transformation for the company. My inspiration is to inspire and implement financial inclusion in Hong Kong and the world so that everyone has the financial freedom and protection to be what they want to be.

I started my career in advertising. Worked 15 hours a day on average for many years but it was totally worth it. I was lucky to have managed some of the world’s most powerful brands namely HSBC, Nike, Coke, P&G, Marriott Hotel Group, Loreal, Emirates, Unilever and e-Bay. The campaigns that I worked on won numerous local and international marketing awards.

The entrepreneur spirit in me channeled through opening my own boutique advertising agency, I learnt a lot and the biggest lesson was finding the right business partner, be forever hungry and always b prepared for opportunities. I returned to the corporate world after 3 years of being my own boss.

I am passionate about the insurance industry. I believe in the social value of insurance in society i.e. efficiently protecting individuals and families through innovative risk management techniques, and relieving the burden from the government and providing comfort to individuals by providing safe, effective and affordable pension savings and convert pension savings into retirement income.