Mox Appoints Haymans Fung as Chief Customer Officer

Mox Bank Limited (“Mox”) today announces the appointment of Haymans Fung as our new Chief Customer Officer, with effect from 4 August 2021.

As Chief Customer Officer, Haymans is responsible for building and enhancing the customer experience for Mox, and her role covers brand proposition development, customer experience design, marketing and analytics.

Haymans has more than 19 years of experience in building close connections between brands and customers. She believes in combining data with insights, using technology and creativity to create compelling customer propositions and brands. Prior to joining Mox, Haymans spent nine years at Sun Life and AIA, focusing on making insurance services relevant and meaningful to the community, and was instrumental in driving the launch of one of Asia’s biggest wellness programs. The first decade of her career was in advertising, working for global agencies such as Leo Burnett and Publicis, where she devised many award-winning marketing campaigns for global brands.

Deniz Güven, CEO of Mox, said: “Mox puts customers at the centre of everything we do, we are committed to bringing truly personalised and digital banking to Hong Kong. Haymans’ appointment comes at a time where we are amping up our customer proposition and enhancing our customer engagement even more. She brings with her significant insights and experiences into building winning brands and shaping customer experience with the help of innovative technologies. I’m confident Haymans will take Mox to reach new heights in delighting our customers and continue to drive our brand purpose meaningfully.”

Haymans said: “Mox has a truly unique offering for millions of Hong Kong consumers. I’m thrilled to be joining at this exciting time and playing my part in developing a customer  offering that  delivers not only outstanding value, but also best-in-class experiences. I’m a big believer in financial inclusion and sustainability, and I’m also excited to pursue innovative partnerships and new ways of engaging with customers and stakeholders with solutions that’ll benefit them. I look forward to working with my new colleagues across the bank to realise this opportunity and making Mox the leading virtual bank in Hong Kong.”