About Daniela Ott

Daniela Ott is the General Secretary of the Aura Blockchain Consortium since May 2021. A qualified and recognized leader in the luxury industry, Daniela has over 20 years of experience spent in developing and leading interdisciplinary teams. She was notably Chief Operating Officer for the Kering Luxury Division within Kering Group. Later, as CEO of Tomas Maier (part of Kering Group) and then Eden Being (part of Oetker Luxury Hotel Collection) Daniela successfully built luxury brands. Daniela graduated summa cum laude with a Bachelor’s and Master’s from the London School of Economics and obtained a PhD in Management and Consumer Behavior. In more detail, I find it fascinating to observe and listen to consumers, to understand them and translate their needs and desires into company strategies. This has been a passion of mine since I started my career. More recently, I have added a keen interest in technology and sustainability. I want to give brands all the tools they need to develop today and in the future. My dual education at the London School of Economics and Central Saint Martins allowed me to gain fundamental skills that have served me well. These skills include analytical capabilities, a constant drive to innovate and a sense of creativity. After joining Gucci Group as Strategy and Acquisition Associate in 2001, I moved up the ranks and took on greater responsibilities, becoming Head of Strategy and Merchandising at Balenciaga, then Gucci Group Strategy Director, followed by Chief Operating Officer for the Kering Luxury Division. I then developed as CEO the Tomas Maier brand in New York and the Eden Being lifestyle brand. During the past 20 years, I have developed complementary skills – brand management and strategy, merchandising, and consumer understanding – and gained a global overview of the factors shaping complex industries. Today, I apply my expertise and added value to advise my clients through all kinds of strategic projects, from brand portfolios and investments, to changes in business models, products and merchandising, inclusion and leadership. Lastly, technology and artificial intelligence are mechanisms by which fashion and other industries can be made more sustainable. Vintage or second-hand apparel, as well as the circular economy, are the keys to a sustainable and ethical approach. For brands that embody the future.