About Ava Kelly

Senior executive with a 20+ year record of delivering results through effective management of plans, processes and people. Key strengths include translating data, brand assets, operational capabilities, and partnerships into strategic plans and actionable road maps. Strong leadership, collaboration, and project management capabilities have driven success in delivering large scale initiatives, best in class product platforms and line of business results at American Express, Visa and working with and at start ups. Excel at servicing B2B customers by partnering to understand their needs, development of differentiated products and services that deliver true value and responsive relationship management.

Core Competencies:
20+ Years corporate planning and strategy
20+ Years product innovation, development and management
P&L Management
Managing large scale initiatives from concept to commercialization
Technology development in corporate and startup environments
Marketing & PR
Global research, platform strategy and launches
Building product constructs and value propositions
Business analysis and consulting
B2B and B2C
Strategic partner development, negotiation and management
Team development and mentoring
Cross functional, regional and border management
Financial Services – Payments
Consumer credit cards
Affluent and Millennial segments
Loyalty programs
Experiential customer benefits
Issuer, merchant and co-brand partnerships