Adaptive Unveils New Brand and Reports Strong Growth

Adaptive, the experts in custom trading technology solutions, today announces strong growth in 2024, with a 69% increase in product revenue, a 10% rise in overall revenue, and the acquisition of a diverse range of new clients. This growth is driven by industry demand globally for proprietary trading technology solutions as well as Adaptive’s Aeron technology. Adaptive additionally launched its new brand to reflect its evolving business and offering. 

Over the past year, as well as growing clients and revenue, Adaptive has bolstered its leadership team, expanded industry partnerships, delivered new technology offerings and embarked on a company-wide rebrand. The firm has also continued to invest in Aeron – the low-latency messaging and clustering technology used by firms globally to build resilient, performant trading systems. This investment includes the development of further open-source capabilities, Aeron tooling and multiple premium components as well as the Aeron developer community.   

 Key 2024 highlights include: 

• New brand: The new brand and website, launched today, aims to reflect the evolution of Adaptive from capital markets consultancy to provider of custom trading platforms, combining deep domain expertise with world-leading technology. Since the firm was founded in 2012, it has evolved and grown, adding new expertise areas, including cloud trading, developing proprietary technology accelerators and acquired Real Logic, the architects of Aeron, in 2022. The new brand identity reflects the firm’s broader offering. 
• Expanding product offering and cloud partnerships: In response to growing industry demand for cloud-native solutions, Adaptive expanded and deepened its cloud partnerships with the major hyperscalers; offering Aeron Premium on the Microsoft Azure marketplace and publishing cloud performance reports on Google Cloud. Adaptive also launched new components for Aeron Premium, including Aeron Transport Selector, Aeron Insights and Aeron Data Retention Regulator. 
• Aeron Community MeetUps growth: Adaptive hosts Aeron Community MeetUps across North America and Europe, during which Aeron users and developers share knowledge and applications of the technology. In 2024, participation at the MeetUps grew significantly with over 600 people registering from nearly 200 companies, including numerous guest speakers from the digital assets, investment banking, fintech, hedge fund and interbank payments space. 
• Team growth: Adaptive grew its overall headcount by nearly 5%. This was driven by significant growth in the product team (up by 35%) and the regional Manila team (up by 32%), underscoring the firm’s commitment to delivering innovative tech solutions and support globally. The firm also bolstered its commercial team with key new hires. 

Matt Barrett, CEO of Adaptive said:

“2024 has been a year of milestones for Adaptive. As well as growing our revenue, client base and headcount, we have made several strategic investments in our capabilities – deepening our offering and ensuring that we can continue to support our clients in staying two steps ahead in fast-changing markets. 

“The hard work of our team over the past twelve years has culminated in the business that we have today – a business that excels in developing proprietary technology accelerators and complex trading platforms, while deepening our partnerships with major cloud providers. This is why we are proud to unveil our new brand – reflecting our heritage, evolution and continued commitment to transforming capital markets through technology.” 

Looking ahead to 2025, Adaptive plans to deepen its capabilities and continue its investment in Aeron and the Aeron Community.