Sheffield Financial and Mahindra Vehicle Sales and Service, Inc. announce a new multi-year retail financing contract

Sheffield Financial, a division of Branch Banking and Trust Company and Mahindra Vehicle Sales and Service, Inc. (Mahindra), recently agreed to a multi-year financing services agreement, effective immediately.

The agreement allows Sheffield to provide lending services to Mahindra customers through the Mahindra dealer network. The contract covers installment financing for the Mahindra ROXOR.

“Because we’ve built our ROXOR brand on a retail-based business model, it has allowed us to attract many of the best powersports dealers in the country,” said Luc d’Gaspe Beaubien, vice president of Mahindra Vehicle Sales & Service. “It was natural to bring on the best possible retail financing partners. Sheffield Financial helps us complete what is a world-class retail network.”

Sheffield, founded in 1992 and acquired by BB&T in 1997, has a strong commitment to powersports manufacturers, dealers, and customers.

“We are excited about our new financing relationship with Mahindra and its dealers and customers,” said Jack Snow, Sheffield Financial CEO. “Our logo and tagline is ‘Personal Service – It’s That Simple’ and is the foundation upon which our company is built.”

Jeff McKay, Sheffield Financial President said, “Sheffield specializes in financing off-road vehicles and we are thrilled to partner with Mahindra to provide financing for the exciting new ROXOR side by side unit.”