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Sunday, December 08, 2024

TreviPay Embeds Dynamic Trade Credit Application Into B2B Buyer Onboarding Process

TreviPay, the most-trusted B2B payments and invoicing network, has expanded its order-to-cash (O2C) offering by enhancing the buyer onboarding experience through automation. With TreviPay’s proprietary Risk Management Platform, business buyers can now apply for trade credit through a dynamic self-serve application, making the onboarding experience easier, faster and more tailored. As the global B2B market continues to grow, sellers can leverage TreviPay’s automation technology to reduce manual reviews while also speeding up credit decisioning to near real-time. The dynamic application is localized for an expanded list of key geographies, including the U.S., Australia, Canada and the UK, to ensure country-specific business terminology, language and foreign regulatory requirements are addressed. 

As highlighted during the inaugural TreviPay Crossroads conference in October, merchants who optimize the O2C process improve the B2B payments experience and build long-term buyer loyalty. Seamless onboarding in a seller’s trade credit program is the first step. Buyers using TreviPay’s automated onboarding will have a dynamic experience once company revenue numbers have been input. This will automatically prompt a tailored enterprise or SMB form version, saving sellers manual processing time and qualifying buyers to begin purchasing on net terms even quicker than before. 

“Offering frictionless buyer experiences that bolster loyalty is a major component to optimizing the order-to-cash process for B2B sellers,” said Dan Zimmerman, Chief Product & Technology Officer of TreviPay. “With the latest automation updates, TreviPay clients can reduce manual efforts to ensure net terms programs are activated seamlessly and buyers can begin transacting as quickly as possible. This reduces online cart abandonment and helps buyers with time-sensitive orders needed to run their business.”  

TreviPay’s proprietary Risk Management Platform is currently available in 19 countries and integrates dozens of external data sources, including credit bureaus and fraud scores, as well as machine learning and AI predictive capabilities to deliver near real-time decision-making for trade credit customers. In addition to speed and customization, the dynamic self-serve application has enhanced localization. Additional features also available to improve the buyer onboarding experience include: 

  • Eligibility Check to proactively alert applicants if they are ineligible to participate before completing the full application, reducing risk of a negative experience with the seller; 
  • Authorized Signer to forward a secure application from the buyer to an authorized signer for review and signature for seamless approvals; 
  • Pre-Populated Data to let sellers pre-populate relevant data before sending prospects an invitation to apply, saving buyers time in sourcing repetitive or unknown business details; 
  • Document Upload to allow an applicant to securely upload support files at the time of application enabling faster credit decisions and minimizing follow-up from the seller and TreviPay (available in 2025). 

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