Transfeera, a Company From PayRetailers Group, Enhances Pix Solution to Help Betting Operators Comply With Brazil’s New Regulations

Transfeera, a company from PayRetailers group specialising in financial solutions, has enhanced its Pix payment capabilities to support betting operators in Brazil as they adapt to new sports betting regulations that took effect on 1 January 2025.

Pix, Brazil’s instant payment system managed by the Central Bank, has transformed digital transactions, with over 170 million users and 90% of Brazil’s adult population relying on the system. Transfeera’s solution ensures compliance with new regulations that mandate payments be processed exclusively through bank accounts registered to individual bettors.

As a direct Pix participant and regulated Payment Institution, Transfeera automates compliance processes for betting operators, providing real-time CPF (Cadastro de Pessoas Físicas) and bank account validation. It also enables centavo deposit verification, ensuring player accounts are active and valid for transactions. These tools streamline onboarding and prevent incorrect or fraudulent payments.

Transfeera functions as a financial hub for betting operators, supporting multiple registered accounts and enabling the required Operational Account and Proprietary Account structure. Advanced treasury management features, such as real-time balance monitoring, automated reconciliation, and secure transaction processing, allow operators to manage their financial operations more efficiently.

Transfeera’s continuous transaction monitoring, automated screening, and instant refund mechanisms – aligned with the Central Bank’s Special Return Mechanism—enhance security for both operators and users. The company also holds ISO 27001 and 27701 certifications, ensuring robust data protection and fraud prevention measures.

Fernando Nunes, CEO and co-founder of Transfeera, said: “Being a regulated Payment Institution with direct Pix connectivity and processing thousands of transactions daily puts us ahead of the competition. Our expertise in payments allows us to offer operators the tools they need to thrive in a regulated environment. We understand the complexities of compliance and financial management in Brazil’s evolving betting sector, and our enhanced Pix solution ensures that operators can meet regulatory demands efficiently while optimising their financial processes. By combining automation, security, and intelligent routing, we provide a seamless payment experience that benefits both operators and their customers.”

Juan Pablo Jutgla, CEO at PayRetailers, said: “The sports betting industry in Brazil is poised for significant growth, but operators will face increasing pressure to comply with the new regulations. By integrating Transfeera’s direct Pix capabilities, our enhanced Pix solution helps operators strike the right balance between ensuring compliance while maintaining an optimal user experience. By automating validation and verification, we eliminate the need for manual intervention, allowing betting operators to focus on innovation and growth.”