Telr Launches Jaywan for Its UAE Merchants, Unlocking New Growth Opportunities for Businesses

WHY THIS MATTERS: The integration of the Jaywan national payment scheme into Telr’s gateway network is a significant development, underscoring a critical trend toward digital sovereignty within the global paytech landscape. For financial institutions and merchants operating in the UAE, this is not merely a new card option; it is an acceleration of the nation’s mandated transition to a digitally driven economy. By enabling seamless acceptance of a locally-controlled payment rail, Telr helps strengthen the domestic financial infrastructure and reduce reliance on international card networks. This move provides merchants with enhanced operational efficiency and a streamlined experience for customers, which is crucial for scaling digital commerce in the region. The real value lies in the secure, locally-goverated ecosystem, which increases transaction transparency and certainty for all participants, creating a more robust foundation for the UAE’s future digital growth.

Telr, the award-winning online payment gateway, today announced the enablement of Jaywan, the UAE’s national card payment scheme, across its merchant network.

Launched by Al Etihad Payments, a subsidiary of the Central Bank of the UAE, Jaywan is a secure, locally operated payment solution designed to strengthen the UAE’s financial infrastructure and support its transition to a digitally driven economy.

With this integration, Telr merchants can now accept Jaywan cards seamlessly, enabling faster transactions and a more streamlined payment experience.

Khalil Alami, Founder and CEO of Telr, said, “Jaywan reflects a smarter way to pay, built for the UAE market. By enabling it across our platform, we are expanding our network, delivering seamless transactions at scale, empowering customers, and strengthening the overall payment experience.”

With Jaywan now enabled, Telr continues to enhance its platform and expand its network, enabling merchants to operate more efficiently, scale faster, and compete more effectively in a rapidly evolving digital economy.

FF NEWS TAKE: This partnership unequivocally moves the needle for digital commerce in the UAE. The adoption of the Jaywan national payment scheme by a major gateway like Telr is vital for achieving critical mass and ensuring this new payment rail becomes standard. The market should now watch for the speed of broader consumer adoption and, more importantly, whether the Central Bank of the UAE introduces incentives to further drive merchant uptake. This rapid domestic fortification of payment rails signals a clear governmental mandate to control its digital financial future.