PXP and Zeal Join Forces to Redefine Loyalty at Checkout

PXP the omnichannel global payment platform, today announces a new partnership with Zeal, an innovative fintech disrupting the retail payments experience. The partnership brings together seamless payment technology and intelligent loyalty solutions in a collaboration that will benefit merchants and customers alike.

PXP will gain a powerful value-add for its payments offering by integrating Zeal’s loyalty engine directly at the point of sale, boosting merchant acquisition and deepening engagement. Meanwhile Zeal will benefit from access to PXP’s established merchant network and scalable infrastructure, enabling faster deployment and broader market reach. 

For end-users, the result promises to be a frictionless experience, earning and redeeming personalised rewards automatically during checkout, across in-store and online channels. Together, the two companies solve issues around disconnected loyalty systems, low engagement, and manual redemption, creating a smarter, more connected commerce journey. This means customers can enjoy instant rewards recognition across all touchpoints, eliminating the frustration of forgotten loyalty cards, expired points, and complicated redemption processes. The integration delivers real-time personalisation that adapts to individual shopping behaviours, making every transaction more rewarding and meaningful. 

Commenting on the announcement, Kamran Hedjri, Group CEO at PXP, said: “Together, PXP and Zeal will work together to solve long-standing challenges in loyalty; namely fragmentation, lack of real-time engagement, and cumbersome redemption processes. By embedding intelligent rewards directly into the payments flow, we can not only improve the customer experience, but deliver powerful commercial outcomes for merchants. This partnership demonstrates our shared vision for a more connected, data-driven commerce landscape, where loyalty becomes an effortless extension of every transaction.” 

According to recent research, 91% of UK consumers are actively engaged in loyalty programmes, reflecting a strong appetite for personalised rewards and seamless experiences across retail sectors. 

Omar Ebeid, Founder and CEO of Zeal, added: “We have chosen PXP as a strategic partner because of its powerful, omnichannel payments infrastructure, extensive UK merchant network, and proven track record in hospitality and retail sectors; key verticals for loyalty innovation. By integrating Zeal’s loyalty solutions directly into PXP’s Unity platform, the partnership enables seamless reward redemption, real-time customer insights, and frictionless payment-linked engagement. I believe both companies share a vision for smarter commerce and customer-centric technology, and Zeal sees strong commercial alignment and scalable potential through joint go-to-market efforts and data-driven personalisation.” 

PXP’s platform is already a trusted global payments solution, processing more than €30 billion annually and supporting a rich suite of features including inhouse acquiring, advanced fraud protection, over 120 alternative payment methods and deep analytics capabilities. 

This collaboration marks the latest in a series of strategic partnerships accelerating PXP’s continuing growth, reinforcing its position as a leading force in connected commerce and innovation-led payments technology.