PPRO Launches Buy Now Pay Local Solution to Help Merchants and PSPs Access Europe’s Booming BNPL Market

PPRO, the leading local payments platform, today announced the launch of Buy Now Pay Local, a new solution that enables Payment Service Providers (PSPs) and merchants to access the local Buy Now, Pay Later (BNPL) options that consumers prefer, through a single, seamless integration.

BNPL is one of the fastest-growing areas in payments, already representing around 5% of global e-commerce transactions. The market is predicted to grow by nearly 70% between 2024 and 2030, with eight of the world’s top ten BNPL markets located in Europe. This growth presents a major opportunity for merchants to offer flexible, trusted local payment options that drive sales and customer loyalty.

With more than 200 BNPL providers worldwide, PPRO’s Buy Now Pay Local solution provides streamlined access to a fragmented market, with the launch featuring local providers like the BNP Paribas fintech Floa, Scalapay, and BLIK Pay Later.

“Europe’s payments landscape is evolving fast, with local BNPL providers dominating key e-commerce markets such as France and Poland, and fast gaining market share from global giants in others,” said Motie Bring, CEO at PPRO. “For merchants and PSPs, the ability to offer trusted local payment experiences is no longer optional, and with BNPL being one of the fastest growing payment types, it’s a growth imperative,” he added.

Through PPRO’s Buy Now Pay Local solution, businesses can:

• Achieve Europe-wide BNPL coverage – Access a curated portfolio of high-growth, locally relevant BNPL providers across key European markets.

• Boost conversions and basket size – Increase sales and repeat purchases by offering the BNPL options customers prefer at checkout.

• Deliver a local payment experience – Build trust with familiar, frictionless payment journeys tailored to each market.

• Tap into local insight – Leverage PPRO’s deep market expertise to understand and act on regional consumer trends.

According to a recent survey conducted by Floa and Kantar, 68% of Europeans use instalment or deferred payments, highlighting that flexible, convenient payment options have become a consumer expectation. PPRO’s Buy Now Pay Local solution makes it the perfect partner for PSPs and merchants looking to capitalise on these shifts in consumer behaviour, empowering them to maximise sales and build loyalty in the markets where BNPL is gaining momentum.