InsurTech NY: Bigly Sales on How Voice AI Is Fundamentally Changing Insurance Sales

At InsurTech NY, Thomas Ryan from Bigly Sales explained that the company is focused on automating the sales process in the insurance industry. For Ryan, the problems are clear across almost every industry: nobody is good at follow-up, and speed-to-lead is critically important.

Bigly Sales is solving these key automation issues by providing a consistent platform that uses voice-enabled AI to ensure the right message is delivered the right way, every single time. The advantage of this platform is that it provides full data visibility, enabling users to A/B test and continuously improve both sales and marketing efforts. Ryan noted that coming to InsurTech NY made sense since it is the “insurance capital of America” and where all the big insurance companies are located.

Ryan acknowledges that AI is a major buzzword, and admits there is some hype surrounding it. However, he strongly believes AI is set to fundamentally change the sales process and “everything”. Rather than replacing human activity, Ryan sees AI as expanding the possibilities, allowing people to do more things and to do them more efficiently. 

To illustrate this power, Ryan offers a stunning example: for one customer, Bigly Sales recently completed 2 million calls in a single month. Critically, the AI platform then provided a granular analysis of every call, detailing common questions, objections, and why people didn’t qualify (DNQs). Ryan stresses that this level of in-depth data is now available simply by querying the system and getting an answer in seconds.