Nayax Launches AI-Powered Product Discovery for Retailers

WHY THIS MATTERS

The launch of natively integrated product discovery and personalization capabilities by Nayax on May 26, 2026, represents a significant evolution for the global commerce and retail enablement platform. Historically known as an unshakeable giant in the unattended retail and vending space—managing over 1.6 million IoT devices worldwide—Nayax has aggressively mutated into a comprehensive, omnichannel retail operating system.

The core infrastructure of this launch relies on Syte, a premier visual search, automated product tagging, and AI recommendation engine that Nayax strategically acquired and optimized. By embedding this proprietary AI layer directly into the central Nayax payment core, the platform effectively bridges a massive retail disconnect: the siloed chasm between a consumer’s visual search behavior and their actual transaction metadata. Operating across online storefronts, in-store point-of-sale (POS) systems, and digital marketing ecosystems, the engine automatically enriches inventory catalogs with granular, AI-generated tags. This unified approach eliminates fragmented, multi-vendor data silos, allowing mid-market merchants to capture consumer intent at the exact moment of discovery and instantly drive conversion rates.

Nayax, a global commerce enablement, payments, and loyalty platform, today launched new product discovery and personalization capabilities for retailers, powered by a proprietary AI engine Nayax acquired and developed in-house. Natively integrated into the Nayax platform, the solution enables merchants to grow revenue and deepen consumer engagement through real-time data and intelligent recommendations.

Retailers across segments still struggle with fragmented data, which limits real-time actions and leads to missed conversions. The new solution leverages shoppers’ data across points of sale, sales platforms, eCommerce, and marketing engagement systems to increase customer lifetime value. The integrated capabilities add AI-powered visual and text search, product recommendations, and cross-platform solutions to Nayax’s retail platform, enabling retailers to capture intent at the moment of discovery and convert it into revenue across online, in-store, and marketing channels.

Nayax’s proprietary AI engine leverages advanced machine learning to deeply understand a brand’s catalog, automatically enriching every product with granular tags and attributes. These insights power personalized discovery touchpoints throughout the customer journey, helping shoppers get inspired, explore relevant products, and convert faster.

“We’re at an inflection point in retail. Shoppers do not think in channels; they just shop. Yet for years, the technology behind retail has been built in silos, forcing retailers to stitch together fragmented tools that never quite tell the full story,” said Yael Kochman, General Manager at Nayax. “What we’re launching today changes that. By bringing our proprietary AI for discovery and personalization together with payments in one platform, we’re giving retailers something they’ve never had before: a complete, intelligent view of their customers, and the tools to act on it in real time, whether the shopper is browsing online or walking through a store. That is what makes this moment so exciting. And we’re just getting started.”

FF NEWS TAKE

Nayax is proving that in 2026, standalone payment processing is rapidly shifting toward a commoditized utility. To maintain its blistering 38% year-on-year SaaS revenue expansion, General Manager Yael Kochman is systematically moving Nayax up the retail value chain. Under this framework, payments, telemetry, and automated machine learning-led discovery function as a singular, frictionless engine.

This product release places Nayax in direct cross-channel competition with enterprise ecommerce giants and modern POS consolidators like Shopify and Adyen. However, Nayax possesses a unique physical footprint that its competitors lack. By tying Syte’s AI-driven visual search and behavioral profiling directly to its existing consumer touchpoints—such as the rapidly scaling Monyx Wallet, which recently crossed 5 million active users—Nayax can map a consumer’s digital interaction profile directly onto their physical buying behavior. In an era where 24.0% of retail tech startups are actively consolidating around ecommerce enablement, Nayax’s ability to offer mid-market retailers an intelligent, 360-degree customer view out-of-the-box changes AI optimization from an expensive custom IT project into a basic, revenue-generating default.