Monday, June 17, 2024

Lanistar Launches Google Pay In Brazil As Fintech Strives For 2023 Growth

Virtual payment card provider Lanistar has gone live with Google Pay operability to its virtual payment card in Brazil – the fastest growing market for its service. This is the first time the Lanistar service has been approved for use through Google’s proprietary secure payment platform.

This represents a significant step for Lanistar. Not only will this technology allow the fintech’s services to be more and more accessible for users by assuring there will be no restrictions when it comes to making transactions but will also give the app itself more appeal than ever before.

Jeremy Baber, CEO at Lanistar, stated, “This is a major milestone for Lanistar and its customers, many of whom appreciate the convenience of using Google Pay to make everyday purchases. With speedy and highly secure contactless transactions now fully available to Lanistar users in Brazil, our customers can make the most of our services with minimal stress, which ties in perfectly with Lanistar’s goals and priorities for its users.”

Lanistar has been expanding rapidly in Brazil in the last few months, having gone public in the country in mid-2022. The Lanistar mobile app enables customers to manage and control all of their financial products from one place, with a virtual card to allow purchases to be made online or now via Google Pay.

The app also integrates with regional payment solutions PIX and Boleto, giving Brazilian customers wide-ranging functionality without the need for a physical payment card. This is being done in an effort to minimise the fintech’s environmental impact, all while providing convenient payment solutions to users.

Encouraging the use of a virtual card in lieu of a physical card is a bold strategy, but one that Lanistar is adamant will be successful, especially in pushing new and environmentally friendly technologies into the wider financial market. It is a small but efficient way of helping the environment, and one that Lanistar is boldly championing.

Google Pay is a mobile payments service developed by Google to power in-app, online, and in-person contactless purchase on mobile devices, enabling consumers to make payments with Android phones, tablets or watches.

“We are a platform that is still new and growing, but Google Pay integration will be transformational for our customer base and raises us to the next level in terms of functionality. We are all about ease of use and this is proof of that”

“With an established customer base in Brazil, the immediate roll-out of Google Pay in-market was the logical choice. Our plans for 2023 intend to take the company into other LATAM territories, as well as to a variety of other locations around the world, including the USA, Canada, and Europe,” concluded Baber.

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