Mehrwerk Partners With bolttech to Expand Embedded Services and Insurance Offerings in Germany and Beyond

Mehrwerk announced a strategic partnership with bolttech, to expand their joint range of embedded services and insurance solutions to partners in Germany and globally.

The partnership brings together two leaders in embedded services and insurance, combining bolttech’s insurtech capabilities with Mehrwerk’s complementary portfolio of data-driven value-added-services in the categories of Cashback and Lifestyle Protection. Together, the companies will offer a broad and integrated proposition to partners across financial services, retail and utilities, creating additional value for businesses looking to embed services beyond their core product, with insurance playing a key role, seamlessly into their customer journeys.

Frank Hippen, CEO and Founder of Mehrwerk, added: “bolttech is a strong partner with deep expertise in embedded insurance. Together, we can offer a broader portfolio of services and insurance solutions that help both our existing and new partners differentiate their offerings and create sustainable added value for their customers.

At the same time, our value-added solutions enable our partners to unlock additional revenue potential – whether through increased willingness to pay for embedded offerings or by monetizing the customer journey with targeted services. We see significant potential to further expand this collaboration in Germany and beyond.”

Stephan Tan, CEO, EMEA at bolttech, said: “This partnership with Mehrwerk strengthens our embedded insurance and services offering in Germany, particularly within financial services. By combining our complementary capabilities, we can deliver broader, more relevant propositions for distribution partners and support them in creating better, more integrated customer experiences.”

Mehrwerk and bolttech believe German retail banks have a strong opportunity to differentiate in the market and drive subscription revenues by embedding insurance and services. According to bolttech consumer research, more than 70% of German consumers are interested in receiving insurance coverage and services bundled in their bank accounts, allowing retail banks to charge a premium for their bank account packages. Consumers are particularly attracted by travel insurance – combined with lounge access in case of flight delays, cyber protection, purchase protection and cashback (revenues of affiliate merchants allow to pay back cash to the consumer) as part of their bank account bundle.

With bolttech insurtech expertise and Mehrwerk’s extensive network, with access to over 17 million households and more than 6 million active users per year, the insurance and cashback propositions can be offered in real time and based on real banking transaction data and tailored to actual consumer behaviour. Mehrwerk’s data confirms the benefits for financial services companies: on average, customer satisfaction increases by 450% and churn rates drop by up to 75%, while generating an additional €50 in income per customer per year.

The collaboration will enable both companies to cross-sell complementary products to existing distribution partners, while jointly acquiring new partners by leveraging their combined expertise and market reach. The partners also plan to initially focus the collaboration on Germany with the clear goal to expand into additional markets over time.