Letters from YuMe Sent to Stockholders

Cites Strong Support from Wall Street Analysts

Addresses and Corrects VIEX’s Misleading and False Claims

Urges Stockholders to Vote FOR its Experienced, Independent
Director Nominees on the WHITE Proxy Card Today

YuMe, Inc., the global audience technology company powered by data-driven insights and multi-platform expertise, today sent a letter to stockholders in connection with the Company’s 2016 Annual Meeting on May 27, 2016. YuMe’s stockholders of record as of the close of business on March 31, 2016 will be entitled to vote at the Annual Meeting.

The letter cites strong support from Wall Street analysts, including references to YuMe’s solid first quarter 2016 performance and announced increase of second quarter guidance, which reflect the Company’s significant progress and momentum in executing on its value-creating strategic plan. The letter also addresses and corrects misleading and false claims made by VIEX Opportunities Fund, LP (“VIEX”), which has nominated two inexperienced and unqualified candidates for election at the Annual Meeting.

Stockholders are urged to vote “FOR” on the WHITE proxy card in support of YuMe’s experienced, independent director nominees, Craig Forman and Derek Harrar, to ensure YuMe continues to improve profitability, drive growth and enhance stockholder value.